Tag Archive | videography in small business

Photography Advice For The Small Business Owner

When it comes to selling products and services to public photography and videography is at the forefront of everyone’s minds. Technology is so advanced now that you’re even able to track fleets of vehicles via gps fleet tracking companies, with video and photography.

So, what ways can a small business owner utilize this technology?

Well, professional photography can be costly, especially if you expect high quality. So many people are turning to their own cameras and even camera phones now, to provide their customers with visual representations of their work.

It’s important to note that a professional will be able to provide the best results, but you can, with a little help, produce photography that will get you noticed.

The first thing you need to do is research your tools, a DSLR is, of course, preferable. But with the right light, then any camera you have will work.

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Photo by Erik Mclean on Unsplash

Light

Cameras are designed to capture light and color when you know a little bit about how to best light your subject, then you will be well on your way to mastering photography.

Of course, there is a lot more to it than just working out where the light lands, and it’s not as simple as having a bright sunny day to place your products.

But once you realize that you need to consider the shadows and the highlights of the subject that you are photographing, it all falls into place. Photography is ultimately as simple as this.

Photographing products is quite simple, and purchasing some basic lighting equipment will help you no end. With a simple white background, a camera, and some light, you will end up with some half-decent product photography in no time.

There are online resources that show you exactly how to light your subject. And even courses you can take too.

Position

It’s quite essential to make sure that you have all of your products in the frame when taking photographs. You really do need to consider if your customer will be interested in your pictures, all you need to do is think about the items you have bought yourself, and how they were presented to you.

Doing your market research at this point is something that will help you on your way. If you’re looking for more than basic product photography, then getting creative is essential.

Think about the working environment, any natural backdrops you may have, and also maybe consider having some work in action photos for people to see.

Potential customers left behind the scene photos, and this is something you may want to consider when arranging your photography session.

Editing

This will depend on what tool you have chosen to use to take your photographs with. However, software such as Light-room is quite simple to use with a little reading and research.

As with anything, it may seem daunting to start with, but many small business owners have mastered these tools to produce their own shots to share with the world.

Now we have Instagram and Instagram stories as well, so it is essential to note that the speed in which people share photography and their business is breakneck now.

So don’t get left behind.