Anyone who creates a website wants it to be as successful as it possibly can be. This shouldn’t come as a surprise to anyone.
No blogger or business owner wants their carefully planned out website to be a miss rather than a hit.
But how do you actually monitor the success of your website? You can’t make a judgment on its success or failure unless you have some stats and evidence to look at.
Here are some of the key things to use when monitoring how well your website is doing.
1. Feedback and Surveys
Sometimes, the best way of finding out about what people think of your website is to ask them. You can look at all kinds of metrics and stats, but those kinds of figures won’t tell you what people are thinking. Their opinions can only be revealed if you ask them directly.
For example, you could ask visitors what they think of your website’s design. If you find out that they don’t like it, you can take action and contact a website design agency. It’s all about finding out the flaws in your website and then putting them right.
2. Traffic and Traffic Sources
The most obvious metric that people who run website obsess over is traffic. This is the number of people who arrive at your website.
It’s natural to want as many people as possible to arrive at your website. And you can increase your traffic figures by sharing posts and pages on social media, as well as improving SEO techniques.
You should also think about your website’s traffic sources. When you know where people are arriving at your website from, you can get to know your visitors better. And that allows you to target them better in the future.
3. Conversion Rate
A conversion can mean different things to different people. For example, if you’re running an e-commerce website, then a conversion will be a visitor who makes a purchase. For bloggers, a visitor who goes on to share the post on social media will be a conversion.
You want your conversion rate to be as high as possible. When this happens, it means that your visitors are doing exactly what you want them to.
If they are not doing what you want them to, there must be a reason for this. And this is when you can introduce changes to solve the problem.
4. Bounce Rate
Bounce rates have an impact on SEO, so these rates should definitely be taken seriously. A bounce rate refers to the percentage of people who leave your website immediately after arriving. They click the link to your website, and then as soon as they get there, they turn back.
There are many reasons why visitors might do this, but having too many of these kinds of visits is not good for your website. To prevent them, you should make sure that your meta-descriptions are correct and accurate.
This will stop people clicking the link to your website if it’s not what they’re looking for. You should also offer clear calls to action to customers when they arrive on your homepage.