Tag Archive | Trade Shows

Tips to Ensure You Stand Out at Trade Shows

Trade shows can be a fantastic platform for entrepreneurs and budding new businesses to get their names out there, but it isn’t easy to make them work for you, especially because the average trade show will have around 300 stands all vying for attention!business-meeting

At a trade show, you will usually only have a few seconds to make an impression and attract customers over to your stand, and only a few minutes to convince them to buy from you, which is why it is so important that you work hard to ensure you stand out at trade shows.

Here are some foolproof things you can do to attract attention and make more sales at trade shows:

Let People Know You’ll Be There

If you have an email list of customers, clients and people who’ve expressed interest in your business, well in advance of the event, you should let them know that you plan to be there, and offer them incentives to show up, such as money off vouchers.

This will help to ensure that there is some immediate interest in your booth, which will ensure you’re not sitting there sad and alone as potential customers pass you by thinking you’re not worth the effort.

Less is More

You might think that, if you want all eyes to be on your trade stand, you should go all out to decorate it and make it eye-catching, but actually this is rarely the case because a stand that is too loud can be overwhelming and off-putting.

So, sure, decorate your stand and make it look interesting, but do so in a more minimalistic way by using simple design features, informative text and perhaps a slogan that encompasses your core message and tells the customer what you’re about in a few words.

Wear Lanyards

It’s never a bad idea for you, and any members of your staff who are attending the trade show with you, to wear lanyards with your business name printed on it, like the ones you can find at this page. By doing this, you will be maintaining your company’s visibility even when you aren’t at your stand, thus getting more eyes to see your message.

Give Free Gifts

It’s a trade show, and people are there to check out the goods you offer. It is, therefore, a no-brainer to let them try out your stuff for themselves by giving away a few free gifts.

Not only will this please the customers who are handed the gifts, but it will help your company to stand out when they are carrying that product around the show with them. Offering free gifts in return for information is also a great way to collect market research in what has to be one of the best places to do just that.

Be Informed

If you’re manning your booth yourself, you will undoubtedly be well-versed in all of your products and services and what you have to offer customers and clients who choose you over the competition.

If, however, you’re staffing your stand with employees or people you’ve hired for the day, this might not be the case. So, before the event, you will need to take the time to train them in your business.

This will help your company to stand out for all the right reasons, rather than for being the booth manned by in competent know-nothings!

Print Coupons

Using this site to print out coupons and then handing them out to people at the trade show so that they can get a discount on your goods is a great way to boost your booth and make it a more attractive proposition.

There are very few people who do not like a bargain and giving them one could be enough to make you very busy and once your booth is busy, other attendees will be intrigued to know why and come flocking over themselves.

Hold a Raffle

Holding a raffle is another good way to make your business stand out from the competition at trade shows. Like I said above, most people love a discount, but they love free stuff even more, So, if you can give them the opportunity to bag a freebie on the way, you will be on to a winner.

Ensure You’re Accessible

No matter how good your products are and how hard you’ve worked to make an attractive display, if it’s awkward for your customers to get to you, then they probably won’t bother.

So, ditch the clutter, keep the doors open and ensure that there are no obstacles between you and the people attending the event.

Have Fun

If you want to have hoards of people gathering around your trade stand at your next event, inject some humor into the proceedings.

Everyone loves to have a laugh, and if you can provide them with the opportunity to do just that with your unique sales patter or a funny display, you’ll have them eating out of the palm of your hand.

Scope Out the Competition

If you can, scope out the competition to see what they’re doing, focusing on the biggest players in your niche if you can. If they’re offering candy, offer cakes, or if they’re raffling a toy, you raffle a whole chest of the things.

 The big boys really know what they’re doing at trade shows, so if you can outdo them in even one small way, you will attract attention and hopefully make a lot more money as a result.

Shoot a Video

Shooting a video that showcases your brand is a great way to get people interested. A lot of people are more visually inclined that they are verbally, so by using this medium, you will be able to reach more people and create a good impression, providing you don’t skimp on your video’s production, of course.

Stage Stunts

Last, but definitely not least, staging a stunt is sure to get you the attention you crave. Organizing a flash mob outside your booth, bringing your cute puppy along to show off the merchandise or hiring a local celebrity to come and do something for you is pretty much guaranteed to create a buzz.


Exhibiting Your Company: Essential Tips For Trade Show Success

Trade shows and exhibitions are a great way to promote your company and attract new clients. However, you often have to pay for the privilege, and so it makes sense to get the best results possible. You can achieve that goal by using some of the tips and tricks mentioned in this article.

Craftworld Events

Regardless of your business model, it’s possible to make lots of new connections that could advance your operation. With that in mind, take a few moments to read through the advice below. Put it into action at your next big event, and you should notice a significant difference.

  • Contact the best graphic designers you can find

At most trade shows, you’ll hire a space where you can erect your stall. Lots of other business owners will do the same thing, and so you face competition. That means your stand needs to catch the eye of passers-by. Most attendees won’t have time to stand around talking to all the exhibitors.

So, you need to stand out from the crowd to get their attention. You do that by covering your platform in lots of stunning graphics. Many designers focus their efforts on that niche. There are also lots of printing firms that can turn those images into real-world promotional items. So, now is the time to perform some research and identify the best professionals in your area.

  • Keep lots of business cards handy

As I just mentioned, plenty of attendees won’t have time to stand around and chat. However, they may still take an interest in your operation. For that reason, you need to give them something they can take home.

There might come a time in the following few weeks when your brand pops into their head. If they have a business card or something similar, the chances of them visiting your website will increase.

Experts from Alpha Card say the process of getting a professional design doesn’t have to be difficult. Indeed, there are lots of sites that supply templates you can use. Also, you can usually purchase thousands of cards pretty cheap.

  • Take your best team members to the event

If only one person is representing your brand, you will struggle to talk to everyone. That means you might have to turn some clients away at the exhibition. You should avoid that at all costs. Do yourself a favour and make sure you take a couple of team members along for the event.

Spend a couple of weeks making sure they know how to answer common questions. You could even create a script for them to learn if you have enough time. That should ensure anyone who stops for a chat gets the same information about your firm.

Whatever you do during the next few months, I hope you manage to achieve success from any trade shows you might attend. You can find lists online of the most popular events in your home country. Just make sure you only exhibit at relevant shows for your industry. Also, make sure you find out about the costs involves before making any agreements. Some organizers ask for ridiculous fees.

Attendees of Trade Shows and What Your Business Can Gain From Them

Trade shows.jpgAs a business owner, you’ll likely be doing all sorts of things to build your reach. Internet marketing methods help you gain many new customers. Social media helps you build up your following. Talking to industry contacts helps you learn and network. But did you know a trade show can help you do all that and more?

Trade shows are corporate events designed for specific industries. They often have industry leaders, new companies, interested consumers, and press attending. It’s an opportunity for your business to make an impact in a multitude of ways and one that’s highly under-utilized. Here are some of the people you should pay attention to at trade shows.

Industry Leaders

One of the exciting things about trade shows is that you’ll get to meet leaders in your field. Prominent businesspeople often give speeches at these events which you can learn from. You can also talk to them face-to-face to ask questions and get useful advice.

You should work on building contacts. Many of the companies attending trade shows have something to offer to your business. You may find a new potential business partner or a service you can use in future. Be sure to put yourself out there and network.

Potential Clientele

While some trade shows are open to businesses only, in some cases you can also find customers. Some companies advertise or even sell products from their booths. Even if you don’t make money, it’s a useful way to promote your goods or services.

Ensure that you have a booth that stands out to potential clientele. Look around for trade show booth ideas to get your company noticed.

B2B companies are particularly well served by trade shows since they can talk to business owners directly. Catering companies should always be attending trade shows too- attendees always need to eat!


Since a trade show involves many businesses in your sector, you’ll be coming face-to-face with rival companies. You may have to work to stand out ahead of them. But don’t just focus on being competitive- you can actually learn a lot from rivals.

It’s worth taking a look at the stalls and exhibitions of competitors to find out more about the market. You can find out what your competitors are doing wrong and right, and learn from it. Maybe they’re offering clients something you aren’t. Maybe the tech they’re using is better.

You can stay ahead of the competition by paying attention to competitors. Make sure you give them a look during a trade show.

The Press

Since trade shows are significant events for their respective sectors, members of the press will be in attendance and being media-friendly can help a lot by enhancing  the perception of your brand.

Make sure you have a media-friendly representative to talk to the press. Have them give as many interviews as they can, and promote your services to bloggers and content publishers.
It’s the perfect opportunity to get your company noticed in the industry. Press can boost your reputation as well as giving you free promotion. Be sure to take advantage of all the press members in attendance.