Tag Archive | SEO

9 Easy Ways To Increase Traffic To Your Blog

networkingIt can be very disheartening when you’ve spent a long time creating your blog and you’ve meticulously written a blog post (or twenty) and your blog still isn’t receiving any impressive amounts of traffic. You’ve got the content, so why aren’t people reading it?

 

How do I drive traffic to my blog?

Luckily, there are many different things you can do. Some of them may show an immediate difference, and others will show over time.

Pinterest

If you get Pinterest right, then your blog will be flooded with views. You need to make sure you use the correct sized image for your pins, interesting pictures and a catchy, keyword friendly title. Here is an in-depth guide to using Pinterest to drive traffic to your blog.

Guest Blogging

Guest blogging can bring in tons of traffic for your blog. Establishing yourself on other websites to your own will get your name around and it may give you the opportunity to link back to your blog. It may sound like a strange one, so check out this guest blogging guide.

SEO

Use SEO (search engine optimization) to attract viewers. Using specific keywords and using your blog post to display your keywords will help Google index your site when it’s crawling the internet.

The more you’re indexed by Google, the more likely you are to show up when someone Googles your keyword. Plugins like Yoast are brilliant for helping out with SEO.

Schedule

Don’t just write willy-nilly. Form a schedule and stick with it for your blogging.

Use Social Media

Go further than Pinterest. Other forms of social media will also drive traffic to your blog. You want to be regularly using Facebook, Twitter, Instagram, Stumble-upon and YouTube if you vlog.

Understand your Audience

Know who you’re writing for. There’s nothing you can write that will please everyone, so pick a niche to write about and make sure your blog posts are interesting and useful to that niche.

Host a giveaway on your blog

The prize doesn’t have to cost the earth. Something as simple as a gift card that’s relevant to your viewership. You can host the giveaway using a program like Rafflecopter, just make sure you follow the rules they’ve laid out.

Everybody loves a giveaway, and if your giveaway is shared, then more people are likely to visit to enter. Make it so that people can enter once per day too, it means they will return to your blog and maybe even check out some other posts too.

Make your content shareable

Add sharing buttons to your blog so that people can share your content if they enjoyed it or feel it would be useful to their friends.

Reuse old content for social media

You could write a caption saying something like “A blast from the past [link goes here] – tell me what you think”.

Don’t forget to not post too much on your social media. It could come across as spammy and you will end up losing followers. Interact with people if they speak to you over social media, it will show that there is an actual person writing and not some mindless robot.

Remember, you may not see a difference in your views straight away, but keep at it and you will soon see the figures rising!

 

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From Zero To E-Commerce Hero

e-commerceSo, you have a great business idea, and all of the plans are in place. But, now, you need a website. The options available can be daunting and hard to understand. And, most companies seem to want to hide the basic information under piles of jargon.

For most, this can make their website experience a hard one to cope with. But, it doesn’t have to be that way. There are loads of ways that you can make a difference with your website. And, this post is going to be taking you through a few of them, to give you an idea of what’s out there.

Website design

Website design is a skill that takes many years for a lot of professionals to master. Even when people use handy-dandy website builders like Squarespace; life isn’t easy. Design is an area that few are talented in.

Most people don’t know where to start when it comes to designing something like a website. So, it’s always best to go with a professional. There are loads of companies out there that charge a minimal fee for web design.

And, the turnover is usually much faster than most people can achieve on their own. When you’re choosing someone to do this sort of work for you, you need to be willing to do some research.

So, it’s always best to go with a professional. There are loads of companies out there that charge a minimal fee for web design. And, the turnover is usually much faster than most people can achieve on their own.

When you’re choosing someone to do this sort of work for you, you need to be willing to do some research. Web designers will have skills are a range of areas. So, you need to choose someone that will be good at making an e-commerce site.

SEO

Along with good design, it’s essential that your website is made with SEO in mind. SEO stands for search engine optimization. And, is a set of practices that revolve around getting your website as high in search rankings as possible. Without good SEO, search engines like Google won’t be able to find your website. This makes it hard for them to display it to users. Your designer may be able to help with this a bit, but it can be best to get some dedicated

Without good SEO, search engines like Google won’t be able to find your website. This makes it hard for them to display it to users. Your designer may be able to help with this a bit, but it can be best to get some dedicated e-commerce SEO services under your belt. Companies like this can perform analysis on your website over a period, to make sure that they’re making the best changes.

Online Marketing

Some of the work that you have to do with an e-commerce site happens away from your website entirely. Marketing is important to any business. And, this is especially true when it comes to e-commerce. With a website like this; you have to make sure that you’re using every possible avenue to make get visitors.

Tools like social media are great for marketing. But, you may need the help of a company to do this for you. Just like design and SEO; marketing is a skilled trade. It can take years for people to be good enough to do professional marketing. So, it’s always worth making sure you’re using the tools that you have to help you.

Hopefully, this will help you enough to get you on your way with your new website. It can be hard to get something like this done. But, once you made an effort; the results well be very much worth it. It will be easier to draw customers to your site. And, they will be more likely to spend money with you.

Get That Tech: Promoting Your Business Online

onk 5Not all of us are good with technology. It can be stressful and complicated, and frankly, if it isn’t something that you’ve grown up with, chances are you might be a little flummoxed. But using technology to promote yourself has become an increasingly important part of business – it’s how people communicate and it’s how you can make your brand known across the world. Here are some tips on how to use the world wide web to promote your business…

Create A Website

First and foremost it’s time to create a website. A domain name will help people to know where to find you and it will also help you to be able to direct people to one page where all of your information is listed so that they can find out what exactly you do, how to use your services and any other information that might help anyone get in touch with your company.

A lot of people will use your website as their first point of contact with you so it’s important to make sure that it’s easy to use – hire a company who specializes in that area to set up the site for you, and make sure that you’ve enlisted plenty of people to help check it, to make sure that it’s user friendly. Remember that what’s obvious to you might not be obvious to everyone else.

Use Social Media

Social media can be a crucial tool in making sure that your business has a good online presence. Make sure that you have the same name on Facebook, Twitter, Google Plus and Instagram so that there isn’t any confusion and so that people don’t end up following the wrong accounts!

Hiring someone who understands social media to run your accounts is probably the best option – you don’t want to have too many technology hiccups that are visible to everybody because that can get a little awkward and make you look unprofessional. You could use a site like Tweetdeck to run searches on Twitter to make sure you pick up everything that’s relevant to you and so that you can schedule tweets for different times of the day.

Use SEO

The question on a lot of people’s lips these days is: What is SEO? Search engine optimization will help your website to be more visible in search engine results – which means that if someone searches for what you do on Google, your site will move up the listings which will make them more likely to click on it and thereby use your company.

If you’re not completely sussed on how to make SEO work for you, then why not hire a marketing expert who can help out? They’ll know what people search for and they’ll help to drop useful phrases onto your site so that it’s easy to find.

Develop A Company Voice

Finally, it’s important to make sure that your company develops its own voice online. Decide how you want to sound, whether that’s professional, chatty or funny. A lot of small companies rely on customer service to stop them being pushed out by bigger corporations and you should remember that the personal touch is just as important on social media.

Working in Construction? Your Website Is More Important than You Think

 

website-design

Many of the websites you find in the construction industry aren’t really that exciting, and this is a problem. You might think that a business website in this field wouldn’t need to be exciting. It should just be basic, simple, and functional – right?

The problem with this is that putting a focus on the efficacy of your website really helps you stand out in this line of work – and standing in construction is absolutely essential to the long-term success of your business.

If help a website gain more popularity – which, yes, does mean “get more Internet traffic”, it will increase the visibility of your business. Here are some simple and effective ways to improve your construction business website!

Branding and design

Branding is an important step to pretty much any kind of business you can think of. It’s key in establishing a personality and image for your business. People find it much harder to connect to or even remember a business with weak branding – and your website is key to this entire process.

This sort of thing isn’t thought about enough in the construction industry. But it’s an essential part of making your website stand out, especially when the visual elements of your branding are incorporated into the design of your website.

Insight into your methods, materials, and partners

You should put a focus on making sure customers that much about the materials and equipment they use. A lot of companies seem to assume that such information is probably too technical or even boring to prospective clients.

But there will be loads of potential clients out there who will appreciate more insight in your process. If you work with high-quality collaborators in steel, for example, then let people know by referring them to the relevant steel building reviews. This helps highlight your focus on quality.

Put some focus on what you’re best at

You may want to put more focus on the skills and projects that your company really excels at. If your website is a bit too vague about the services that your business can provide, then it makes it a bit harder for clients to track your website down when performing Internet searches. (And that is precisely how the vast majority of people who need a project outsourced find the company they’re going to work with!)

Speaking of which, even a construction business is going to have to put some focus onto SEO to ensure that your website can be found with the desired search terms on a search engine like Google. This narrowing down to your specialties will help with your SEO tactics, but consider working with an SEO agency to sharpen things even further.

Include a blog!

Yes, a blog is key to making sure the word gets out about your business. Blogs can be used to update users on the interesting news in the construction industry, as well as to provide tips and insights into various projects. When it appears that you are sharing insider tips, your business begins to look much more professional, creative, insightful, and generous. And these are definitely elements that will help attract clients to your business!

Looking To Make a Name in Marketing? You Need These Skills

Marketing.jpgWith the right skills, you could make a fortune as a marketer. The reason for this is obvious. Every company needs marketing. It doesn’t matter whether there’s already a customer base or if the product has massive commercial viability. It still needs to be marketed and promoted if the business wants it to sell. We can look at Hollywood as a fascinating example of this.

You would think that based on the consumer awareness of superhero movies Disney, WB and Fox no longer need to market them. Every year marketing costs for big superhero blockbusters cost at least two hundred million.

Often the same price as the budget of making the film and this is why films routinely need to break one billion to be seen as box office hits. What does this mean for you as a marketer? Quite simply business will be booming if you have the right skills set.

Online Marketing

It should come as no surprise that you need to know your way around online forms of marketing. If you don’t know what SEO stands for, we suggest you learn. It’s not just about SEO though because you also need to know how to design a website.

SEO will get customers to the client’s website but what happens then? If the site is attractive, they will stick around, and they might make a purchase. If it isn’t or it’s difficult to navigate, they’ll quickly click away in search of something better. To succeed as a marketer, you need to know what makes a web design a success. A-B testing is going to help, but the best marketers know without trial stages.

You should also be looking at social media. Social media is quickly becoming the primary source of marketing online. From Facebook to Instagram, it’s easy to make an impression with customers through the use of social media.

You can deliver colorful; content filled campaigns that they really respond to. Of course, you need to know what makes content effective. Many marketers profess that the way to produce effective content is to base it around a story.

Offline Skills

If you think online marketing is all you need, you’re clearly not aware of how the housing market works. An estate agent is at the most basic level, a marketer. They are attempting to market a house in a way that makes people want to buy. They are promoting it, and you would be forgiven for thinking most of this promotion happens online.

It’s not the case at all. Only 25 percent of housing promotion occurs online. The rest is completed through offline techniques such as handing out fliers and brochures. You can learn how to create fantastic marketing materials like this by taking Adobe Illustrator classes. There, you’ll learn what makes a great brochure or flyer and how to create one.

Customer Interaction

Lastly, you need to have the skills necessary to interact and engage with your clients. It sounds easy, and that’s because it is. It’s easy to talk to customers and communicate with them online. The tricky part is convincing them they need your services.

You need to know how to sell who you are and what you can offer in a way that means they can’t refuse. That’s all about attitude, charisma and of course, confidence.