Tag Archive | seo techniques

Top SEO Techniques For A Broader Marketing Canvas

Getting your business product out there to the relevant markets is a much bigger challenge than it has ever been. You may feel like that you are struggling under the pressure to communicate your brand, and you are not alone! Even the larger companies are feeling the pinch now.

With so many smaller organizations creeping up in numbers, you need to find a way to push your business out there, whether you implement a new marketing strategy, or you need to understand where you may be going wrong in your current marketing ploy, and this is where SEO techniques come into play. To appear higher in search engine rankings requires some tweaks to your website, and a few are as follows.

seo-techniques

pixabay

Publishing Content That Is Completely Relevant

It may sound completely obvious, but you would be surprised how many websites stray away from the original source material. In order to get your search ranking higher, you just need to make sure your content is created for your intended user.

This will increase the amount of web traffic going to your website, and therefore it will increase your relevance and increase your authority as a company. Regardless of your product, whether you are a blog or whether you sell toys, you need to make sure your content is relevant. Another little tip is to put key search terms into your website as search engines will

Another little tip is to put key search terms into your website as search engines will analyze the number of words that are relevant. This, by no means, gives you permission to write anything for your dog toy website as long as it has the words “dog toy” in every single article at least 50 times! You should never sacrifice good content for insurmountable amounts of links. Make sure your writing is concise.

Have The Links Be Relevant

In displaying your content, a “click here” link is irrelevant. Instead, put in key search terms into your content. Think about what you would normally search for, would you use the words “best dog toys” or “what are the best dog toys?” Think about how you search the Internet and apply that thinking to your content.

Use “Alt Tags”

Short for “alternative text descriptions,” this is another way to generate traffic. If you are an e-commerce business, directing this type of query to an eCommerce SEO consultant will give you a lot more detail in what you need to do to generate more traffic in relation to these types of tags.

Be Up To Date

Updating your content on a regular basis will be another tool to put you up the search engine rankings. Search engines assess how regular a site is maintained and updated, so if you had an old Myspace web page, it is very likely it will be very, very far down the list!

Being up to date in trends is something you may have noticed on social media, and it is incredibly relevant for your website to be on the first few pages of Google. Make sure that your content is always relevant and fresh. By keeping your ear to the ground, you will be leading the charge instead of following the herd when it comes to business.

4 Ways of Monitoring the Success of Your Website

 

website

Anyone who creates a website wants it to be as successful as it possibly can be. This shouldn’t come as a surprise to anyone.

No blogger or business owner wants their carefully planned out website to be a miss rather than a hit.

 

But how do you actually monitor the success of your website? You can’t make a judgment on its success or failure unless you have some stats and evidence to look at.

 

Here are some of the key things to use when monitoring how well your website is doing.

 

1. Feedback and Surveys

Sometimes, the best way of finding out about what people think of your website is to ask them. You can look at all kinds of metrics and stats, but those kinds of figures won’t tell you what people are thinking. Their opinions can only be revealed if you ask them directly.

For example, you could ask visitors what they think of your website’s design. If you find out that they don’t like it, you can take action and contact a website design agency. It’s all about finding out the flaws in your website and then putting them right.

 

2. Traffic and Traffic Sources

The most obvious metric that people who run website obsess over is traffic. This is the number of people who arrive at your website.

It’s natural to want as many people as possible to arrive at your website. And you can increase your traffic figures by sharing posts and pages on social media, as well as improving SEO techniques.

You should also think about your website’s traffic sources. When you know where people are arriving at your website from, you can get to know your visitors better. And that allows you to target them better in the future.

 

3. Conversion Rate

A conversion can mean different things to different people. For example, if you’re running an e-commerce website, then a conversion will be a visitor who makes a purchase. For bloggers, a visitor who goes on to share the post on social media will be a conversion.

You want your conversion rate to be as high as possible. When this happens, it means that your visitors are doing exactly what you want them to.

If they are not doing what you want them to, there must be a reason for this. And this is when you can introduce changes to solve the problem.

 

4. Bounce Rate

Bounce rates have an impact on SEO, so these rates should definitely be taken seriously. A bounce rate refers to the percentage of people who leave your website immediately after arriving. They click the link to your website, and then as soon as they get there, they turn back.

There are many reasons why visitors might do this, but having too many of these kinds of visits is not good for your website. To prevent them, you should make sure that your meta-descriptions are correct and accurate.

This will stop people clicking the link to your website if it’s not what they’re looking for. You should also offer clear calls to action to customers when they arrive on your homepage.