Tag Archive | office

What Your Office Says About Your Brand

Branding is all about telling a story and selling a dream. Is your office telling the right story for your brand? If not, it is time to change your office space and make it unique. Your aim is to be different rather than to be better.

This is the best way to get your brand noticed. Here are some things that you should bear in mind when you are choosing your office design.

Make your office design reflect your culture

Your brand and culture are interlinked. They both define what your business is and must reflect its personality. It is all about sending out a message about your values to your clients and your employees.

You need to show that you are a caring employer as this will enhance your brand. You need to show that the comfort and well-being of your employees is your priority.

Think about how you perceive your employees. Is this reflected in the facilities that are provided in your office space? Does the office design reflect your brand in terms of open office spaces or cubicles?

Now think about your clients. Who are they and what do they expect from you? The expectations of high-end clients will be different from those with young families in terms of fixtures, fittings, and décor.

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At this stage, you may realize that your current office is not suitable for your needs and that you will need to relocate. You can make this as painless as possible by securing some local moving services who will relocate your business whilst causing minimum disruption.

The less time it takes to move, the less money it will cost your business so a professional moving firm will keep your ‘downtime’ to a minimum.

What do your office colors say about your brand?

Again, this is all about the message that you want to send about your brand. If your business is all about high energy, fun, and friendliness then you need to use bright colors such as red, orange and yellow.

If your brand is connected with the green movement, saving the planet and sustainability, then you need to use a natural forest or sage green into your design. For high end, sophisticated and luxurious brands, use various shades of purple.

For brands where integrity and trust are vital (for example in personal services), you can’t go wrong with white.

Mixing colors can be problematic so you need to get it right. Use only a maximum of two colors and stick to a narrow spectrum. In some very niche brands, you can get away with mixing a lot of colors but this will only appeal to a very funky audience.

Always try to get some white into your office space somewhere because it freshens up the feel but avoid anything too somber such as black.

Choosing a brand color does not mean that you have to splash it all over the office walls as that can be too overwhelming. Instead, pick out that color in the small details of your office design.

 

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