Tag Archive | mimicking competitors

Business Isn’t a Game, But Here’s How You’ll Win

business.jpgThe world of business isn’t a game; it’s a fierce environment. Therefore, it’s imperative that you take all the necessary steps to ensure that your company has the best chance of success. Otherwise, your venture will be on the scrapheap before you know it.


It can be a confusing, daunting playground. However, with the right advice there’s no reason that you can’t achieve everything you’ve aimed for and more. Master these key ideas, and you’ll be amazed at the results you see.


1. Be Unique

We’ve all seen the inspirational stories of various startups making it big. While it’s good to use them for motivational purposes, mimicking competitors is never a good idea. Like them, if you want to achieve success, you’ll need to do it your way.

A company’s personality is what stands it out from the crowd. If you’re copying someone else, then your whole brand will feel bland and boring. In turn, this will lead to most customers turning away before they’ve even given you a chance.

You’re already standing on the shoulders of business giants. Bring your individual innovations to the game too, and you will not go far wrong.


2. Go Further For the Customer

Whatever route you take in business, the customer should always be at the forefront of your thinking. After all, it’s their decisions that will ultimately allow your business to grow and achieve profit.

It’s easy to get tied up thinking about products. However, the quality of those items will count for very little if you don’t provide a winning service to match. Above all else, clients need to trust your business.

Taking care of payments with a credit card terminal will go a long way to helping your cause. Likewise, your online payments should be safe and secure.

Meanwhile, showing your appreciation by rewarding their loyalty will stand you in great stead too.


3. Build a Winning Team

If going the extra mile for customers is important, doing it for your employees is pivotal. Essentially, if you work hard for them, they will return the favor. And that can only lead to increased productivity and increased hopes of success.

Thanks to modern systems, recruiting winning candidates has never been easier. Just remember that you should screen their personalities as well as their skills. After all, you’re hiring humans rather than robots.

In any team game, success is derived from working together as a team. Embrace a winning mentality throughout the organization, and you will do just fine.


4. Focus On the Main Goal

Let’s not kid ourselves; the most important word to your business is money. This is the whole reason you wanted to start a company in the first place, so it’s imperative that you continue to work your ways towards that target.

The triangle of service, products, and marketing will increase your revenue. But the bid for profit is a two-way street that requires a tight grasp on expenses too.

This guide on running your business on a lower budget will no doubt transform your world forever. Moreover, many of those ideas can be incorporated almost immediately.

Lower overheads will mean larger profit margins. If that doesn’t sound attractive to your business, then there’s something seriously wrong.

Why Mimicking Your Competitors Is a Bad Idea



When starting a business, competitor research is one of the first things that people tend to do. It’s a crucial part of the process as it allows you learn about the market. You can’t avoid encountering your rivals at some point, so familiarizing yourself with their work is important.

A lot of small businesses are under the impression that copying what others are doing will bring you success. This is false and can in fact be damaging to your business.

Instead of trying to mimic other people’s success and plan of using it to your advantage, you should aim to be unique. What people fail to realize is that those few businesses are successful because their original.

There is no reason why you should copy other businesses. Not in this day and age, where all the tools you could imagine are available for you.


1. Just because it works for them doesn’t mean it will work for you

Think of a successful business as a viral video. It’s popular because a series of events made it that way. There is no secret formula to it. It just happened.

A lot of successful businesses have gotten to where they are this way. They were lucky and had a strong brand identity, which led to their success.

If you’re thinking about copying a business in hopes of reaching the same level of success that it has, your chances are slim.

People will know instantly who you are trying to copy. The Internet isn’t a forgiving place. All it takes is one person to dislike what you are doing and you risk losing everything.

It’s much better to be original and gain success with your own ideas. Not only will it feel much more satisfying but it will also make you stand out.


2. Originality makes you stand out

There’s no denying that originality can make you stand out. People are attracted to things that are different; therefore, by doing things your way you are attracting a lot of attention.

Visibility is crucial online and by doing it on your terms; you are paving your own way. Instead of relying on other people’s achievements to carry you forward, get there yourself.

You don’t have to be super creative to have a solid original idea. All it takes is a tiny spark that can grow into an incredible idea.

Being successful is all about the strategy you make. Whether it’s digital marketing, social media or by getting help from a company like PRWD, you can be successful if you only try.

Running a business isn’t about mimicking other people. If you want to be successful in any field, you have to be a trend-setter.

People don’t like seeing the same old stuff over and over again. If you’re not unique, people will notice and it will put them off from doing business with you. Of course, getting inspired by others is perfectly natural.

Just don’t use that inspiration to rip off another business in hopes of succeeding. Become successful on your own terms and with your own achievements.

There is no greater feeling in the world than getting success due to your own work. Try it and see how great it feels.