Tag Archive | Marketing

5 Ways To Boost Your Small Business

Running a small business is no mean feat, and what many entrepreneurs find out when they start up their empire is that there are a lot of things they wish they’d have been told about. Even though your business might begin from a simple little desk in your spare room, the reality of running a corporate empire is one which hits many so hard that they fail within the first year.company-finances

Luckily, today we are going to take a look a few ways you can boost your business’s profitability and make it a much more successful one for you and your employees.


Keep Up To Date With Trends

Whatever industry you operate in, you’ll need to stay in the loop and learn to read the signs of change within the business world. This can apply to new technology releases or even social trends.

As social media is such a widely used platform, being able to monitor trends using Google Trends can give you a sense of things which are popular and what you should market to your audience.

Hire More Staff

Eventually, the volume of demand you receive will outweigh the work you are able to complete. This is the time you should think about hiring some extra help. Make sure that before you decide to take on a new employee, that you have a specific role in mind and the budget in your finances to pay for their equipment and wages.

You may need to take out a small loan with a company such as this: https://smallbusinessloans.co/working-capital-loans-small-business/ to pay for a new desk setup and workstation for your new team member. But you’ll be able to pay that back easily once you start producing a higher volume of product or serving more clients.

Rent A Larger Space

If you don’t work from home and have opted for renting an office, a great way to help you become more productive is to hire a larger space. A clear space offers a clear mind and will also allow you to hire more people and add new equipment which is essential for your work.

Learn Some Marketing Basics

Marketing is a subject which is fast becoming the most important in the business industry. Social media is more critical for the running of a successful business than many other forms of marketing these days.

And utilizing these platforms is a skill which requires a lot of learning. Consider taking a course in social media to learn the ins and outs of each platform, and you will be able to tailor your promotions and social posts to specific audiences. There are many courses you can take online such as here: https://www.e-careers.com/landing/dmi_digitalcourses/

Record Your Expenses

To be able to grow as a business, you need to be clever with the handling of your crucial documents and finances. Make sure to record every piece of incoming cash flow and every expense each month, as this will allow you to set goals for the following month and hopefully make a larger net profit as the months go on.

How to make a successful investment abroad work for you

businessDeciding to start up a business and investing abroad can be a daunting thought, it takes a lot of effort and hard work to accomplish success.

Although it seems like it can be difficult and a long road of challenges lie ahead take the time to research.


Seeking growth for your company is a fantastic entrepreneurial opportunity. Willingness and hard work get great results.

Have a strong business plan

Uprooting abroad and expanding the business without a business plan is incredibly risky. The best way to ensure success is to create lengthy goals, start with a small 6-month plan along with a longer plan of 10 years.

Developing a strategy is crucial to ensuring you have a solid concrete plan to on the road to success. Creating weekly budgets to ensure you are on the right track money wise and to keep attainable analysis on the progress of the business plan.

Also, give yourself time to set aside research allowing you to see what bumps in the road may come up. Remember that this won’t happen overnight.


Investing your money in the correct bonds or property can be a confusing situation if not fully aware. Stocks and shares are however the easiest and most popular method to making money, invest wisely and compare your currency with the conversion of the country’s stocks.

Being able to invest in stocks and share without losing your hard-earned cash can be simple with research, reading up on the subject can increase your chance of making more money.

Get the right documents

The legal aspect in other countries can bring up lots of issues it’s crucial to have the correct documents before proceeding with starting abroad. Investing in business abroad comes with different guidelines.

Ensure you get the right help by getting an EB-5 Lawyer. They guide you through the correct strategies and to help get your green card running smoothly. Allowing you to begin your journey to being a successful entrepreneur.


The most effective way to branding your business abroad is to have a checklist marketing strategy to achieving a high-level success rate. The checklist needs to be an in-depth list of whether the structure fits the mold designed for an abroad market.

Simple boxes that need to be ticked are branding of the company along with the delivery to the potential distributors.The top 5 tips to various marketing strategies to suit your business model.Depending on the country you plan to distribute  ensure the pricing model is fitting of their economic environment.

Make new networks

Starting up a new network of contacts is crucial, the current network residing in your current country can only help so far. Traveling to the country you plan to set up a business is by far the best strategy to ensure you’re making the right decision.

Whilst out in the country it gives you a great opportunity to test your product in the environment of origin but a general idea of how it will be perceived.

You will also be able to return home with a lot more research and get an idea of how the social norms of how the country work. Be sure to go with a partner in the business or even a translator, the extra effort will pay off in that you aren’t going alone and less likely to fail.

Get to know the competitors

Conducting research in the foreign field such as the difference in culture and if your business infrastructure will uphold in a different field. Conducting market research into your product and your potential target market allows you to see the potential success that can come from abroad.

Ask yourself plenty of questions such as has the market already seen this business before, if not then this can open exciting business opportunities leading to expansion.

Uprooting your business to another country requires you to know the culture and ways of the working environment of the country. Learning the basics shows mutual respect to the country’s heritage and getting comfortable with your potential business partners.

Allowing plenty of ways to make an impression on business partners abroad.Also, take the time to learn basic words of their language it shows you’re making the effort to understand their country.

Following up with these steps sets you on your way to succeeding. Choosing to take your business abroad shouldn’t be taken lightly. Most abroad opportunities are a great way to expand business and growth. Understand as much as possible about abroad markets that you choose to do business with to taking your time to getting it correct.


Going For Gold: The Business Olympics

You want your business to be the best that it can be – else why would you be doing what you’re doing? Putting your all into something can be exhausting, but it will all hopefully be worth it in the end. Realistically, you want your company to reach the top and succeed.entrepreneur

It’s the thing that will generate the most revenue, leaving you to live a more comfortable lifestyle and ideally move on to passive income when you establish yourself enough that you can get others to do the work for you with a chunk income still coming your way. But just how do you get there in the climate that we’re currently in?

Make The Most Of Marketing

It’s no big secret that marketing anywhere else but online at the moment is proving to be unpopular. Newspapers are having to ask to contributions to keep them going, as those who were likely to walk down to the shop in the morning to pick up their daily news are now more likely to log onto the website to read it for free.

It’s a sad state of affairs for traditionalists, but for those startups who are looking to using cheap means as a way of promoting their business, it is extremely good news. Social media platforms are offering a free way for you to market your business; there are different rules for each one, but generally speaking, it’s the best thing that you can utilise in order to get yourself known.

Half of the world is on social media, especially on platforms such as Twitter and Facebook. You can’t afford to miss out on this way in – there’s no use in trying to reinvent the wheel when the proof is sitting in front of you. These sites have even done the hard work for you and let you choose your target demographic for an increased visibility with those who are more likely to invest in what you’ve got to offer.

What’s to lose? The answer – absolutely nothing. However, it’s good to remember that you do need to put out what you get in. The more that you engage with those who have clicked through to your page, the more that you will be able to increase your brand awareness amongst your following.

With that being said, it’s still fine to market offline too … it just might not be the result that you were hoping for. Getting ads in magazines and handing out flyers can still be a great way to canvas for your business. Just ensure it fits in with the image that you are trying to procure.

Network – Online and Offline

Thankfully, yet another social media platform has offered us the ability to network without doing so much as leaving our house. LinkedIn gives you almost a virtual little black book of contacts who will be useful for growing your business.

Utilize this tool as much as you need in order to get to where you need to be; it’s the best thing that is in order to get in touch with professionals within the same field as you. Apart from that, face to face is just as good. There are so many names and profiles floating around on the internet currently that it’s hard to make an impression; you need to improve your business’s reputation in all aspects.

The only way that you can do that is to go to corporate events which are related to your business, or meetings and groups that are sitting together regarding startups and networking. These are happening all over the country, even the world – it really won’t be hard to find one if you search for it.

Be Consistent

Making a name for yourself in business can be tough work, but it’s even harder if you can’t apply yourself and be consistent in what you are doing. People like routine; if you can’t offer something of persistence, they will lose interest. There is only so much that you can get away with in business when it comes to keeping a low profile and being able to get away with it.

A few brands have lived off the back of word of mouth in order to keep their success going – it’s like it’s a niche value that the masses are very into because it feels like a big secret that they have just got to tell. This is extremely good marketing but only works in a handful of circumstances – all of the holes have to align for it to be able to go forward.

4 Business Mistakes You Don’t Realize You’re Making!

mistakesIf you are in business, then it’s likely that you want to be as successful as possible. But how can you do that if you are making errors that you don’t even realize you are doing. That are going to cause you problems and cost you money? Well, you’re not. That is why you have to be super aware of the thing that could be problematic as well as the thing that could be profitable. Keeping reading for some examples of what these things might be.

Not providing the right facilities

One major mistake that any sort of business can make is not providing the right facilities to their employees. Things such as changing rooms, lockers and safety gear.

Not only will this create a resentment between the workers and the owners. But it can also get you into serious trouble with the law. That is because it’s essential that you provide things for your workers’ health and safety.

In an office environment, this might be things like wrist supports for when they are typing, or back rests to help reduce strain on their joints. In an industrial environment, it may be things like providing the right signage, warning of dangerous, or giving them protective clothing to wear. Such as ear plugs.

Not disposing of waste properly

Another mistake that you will want to avoid with you business is not disposing of waste properly. Waste might not seem like a big deal to you, but there are few businesses out there that produce no waste at all. So you will need a plan in place of how to get rid of it.

In fact, some businesses produce a great deal of waste both in terms of items like boxes and paper, as well as dirty water waste that needs to be disposed of in a controlled way.

That means you need to be on top if the legislation about recycling and waste disposal. As well as offering things like separating bins, and installing tools like an Abest electronic water meter. To ensure that your waste disposal is running safely and effectively.

Not paying your employees enough

Now, as a shrewd business person, you may think that keeping wage low is the best way to maximize your profits. But this can be a real mistake, as it is only a false economy. What you save on wages you will probably spend on hiring anyway. As if you are not paying enough you will likely constantly have to re-recruit and train workers to meet your needs.

That is why it makes a lot more sane to pay a reasonable wage in the first place. As you have a better chance of keeping them in the long term.

Not investing in you marketing budget

Lastly, another mistake that you will want to avoid that can seriously affect your profit margins is forgetting to invest in a decent marketing budget.

Marketing, especially the online variety is vital for the success of any business in the current market, and you ignore this valuable way of generating revenue at your peril.

So ensure that all of your budget projection account for a decent marketing budget. That will allow your products to be placed in front of the people that are potential customers.


Boost Your Start-Up With These Top Tips!

Starting a business is a daunting, exciting whirlwind of a task. With the rate of start-up businesses that fail not long out of the gates, it can be a stressful time that takes an awful lot of hard work.

The success or failure of your new business is all about knowing what steps you need to take and when to take them. There are some essentials that you need to know as an entrepreneur ready to take your first steps into the business world, so use it as a guide and checklist so you don’t skip steps.



What do you offer?

Understanding what you offer as a business is important. You need to offer what people want rather than just what you want to sell to them, whether that’s a product or a service. This means doing your research thoroughly before you jump off the diving board. It’s always better to have a small slice of a big pie than no pie to take a slice from.

Get cash moving!

Without cash, you cannot stay afloat. Your initial spends on a new office move from your parent’s garage to an office premise will be high on the agenda. Investing in Kebet cardboard storage boxes for equipment and paperwork are the first things you’ll be focused on.

You then have to think about the technology you’ll need. Not only do you want to make your money back there, but you need to feed the bottom-line profits. Ask for deposits for work done up front and make sure you have clear outlines for final balance payments. Create labels for your company that is private so you can add value to the products or services you are offering.

Keep costs low

Your overheads are important but keeping them low is even more important. Otherwise, the profits you make won’t cover the basics. Negotiate for office equipment or buy second hand where you need to. If there aren’t very many of you in the office, you won’t have a huge space to start out with, which will keep your premises costs low.

Marketing is life

With the number of free platforms to market yourself as a business, your focus should be getting the word out about who you are and what you do. Social media is an excellent way to do this because it’s free – saving you money! You need to get leads from these platforms and turn these into sales. Build the brand you have from the ground up while you market what you are offering.

Accept failure

Sometimes, not everything will go perfectly. You’ll get told ten ‘no’s’ for every yes and when you’re starting out, you’re going to be running to keep up with the learning you’ll be doing.

Business is all about education and you can’t know half of it until you are on the job and making the most out of the product you have created. Be prepared for changes, for profits, and for losses and you’ll be prepared for everything in your new start-up business.

Why Marketing Means More

If you are a marketing professional, then there will be times where you will be asked to go above and beyond the criteria of your role or job specifications. These could include different aspects such as meeting clients instead of your superior or boss (they may feel you are more suited to meet the client if they, too, work in the marketing industry), assisting in the development of technology or social media within the business, and also could envelop you in putting on, running, and hosting events, conferences and seminars.



A marketing professional should be aware that their role can consist of much more than just their job description. A person who works in marketing, however, should be more than able to handle anything thrown at them (not literally, of course) in the workplace.

Marketing comprises of a lot more individualistic skills than a lot of jobs in the same sector. Marketing is a job for the organized, and for people who have experience in running and managing different and varying aspects of a business.

For example, of a marketing professional was asked to run an event for a company, they would know what Venue Booking Software to access and which software would help them the most.

Of course, a job role always differs within each and every company. Some employees who work in marketing for a big company will, more than likely, be employed to do just that – market the company.

Their skills could lie in many areas – promotion, social media, advertising, design, sales – but, at the end of the day, they have been hired by a big company on the basis of their past record, experience, and ability to turn their working hours into money for the company in the form of customers, sales and investments.

If a marketer works for a smaller company or a start-up business, then the chances are that they will be asked to go above and beyond their job description – but it will all be relevant assets to add to a CV.

This isn’t taking anything away from working for a small business, but with fewer employees working at a business, it is common for everybody – from the boss to the IT department to the receptionist to the administrators – to all amalgamate and work together to achieve an outcome. However, the job role will always be marketing and that is where skills and creativity and nous will come in use.

More companies are seeing the benefits of adding marketing professionals to their workforce, and it is not hard to see why. Most marketers have gone through years of education, and training. Some have taken the profession up and worked really hard to achieve their goal through volunteering, low paid roles and getting to know people in the business.

If you take a look at all the freelance marketers out there, you have plenty of choices. But it is essential that you make the right choice, and employ that person who can make a difference to your business.

3 Secrets Behind Successful Online Selling



No matter what it is that you hope to sell online, there are a few things that you really need to get right if you want it to be a success. Successful online selling is quite different from doing well offline, although of course there are a few crossovers and a few similarities. In general, however, it is a whole different affair, and you need to learn its own ropes if you want it to be a success.

In this post, we are going to help you with that by looking at a few of the essential secrets behind successful online selling. Whether it is a whole business devoted to online commerce, or you are just trying your hand with online marketplaces, these tips should help massively in leading you towards greater success. Let’s take a look.

Market First

We all know that marketing is a hugely important aspect of any business. But you might not have been aware that the timing of it is also hugely relevant. As a general rule, it does help a lot if you market your business first and foremost.

Marketing before selling means that you will have many more interested customers by the time you get started, and that will be a healthier start to the business than if you market after the fact. Of course, the quality of the marketing is also important, so you should make sure that you are putting enough effort into making sure it is top quality.

What’s more, getting your brand out as early as possible is always one of the most important things you can do.

Have An Easy-To-Use Marketplace

The easier you make the whole experience for your customer, the more likely it is that they will return to you, and the more likely it is too that they will help you by spreading the word about your business themselves. If you are looking to make it as easy as possible, then a good place to start is with the actual website itself.

Your online marketplace needs to be as user-friendly and simple to use as possible so it might be worth using a service dedicated to just that. You can these days create a marketplace in few clicks, so you should take advantage of those services when you are setting up your online business.

Find Existing Customers

One of the biggest mistakes that people make during this entire process is that they try to build up a customer list from nothing. In fact, this is incredibly difficult. It is much more effective, and less time-consuming, to simply find existing customers elsewhere, and entice them in with great marketing and promotional activity.

Look for people who are already interested in the kind of thing you are doing, and try to build a customer base from that. This is much easier, and much more effective, and you won’t waste quite so much time as you might do otherwise. With any luck, you can find enough customers to get going in no time at all.



Top SEO Techniques For A Broader Marketing Canvas

Getting your business product out there to the relevant markets is a much bigger challenge than it has ever been. You may feel like that you are struggling under the pressure to communicate your brand, and you are not alone! Even the larger companies are feeling the pinch now.

With so many smaller organizations creeping up in numbers, you need to find a way to push your business out there, whether you implement a new marketing strategy, or you need to understand where you may be going wrong in your current marketing ploy, and this is where SEO techniques come into play. To appear higher in search engine rankings requires some tweaks to your website, and a few are as follows.



Publishing Content That Is Completely Relevant

It may sound completely obvious, but you would be surprised how many websites stray away from the original source material. In order to get your search ranking higher, you just need to make sure your content is created for your intended user.

This will increase the amount of web traffic going to your website, and therefore it will increase your relevance and increase your authority as a company. Regardless of your product, whether you are a blog or whether you sell toys, you need to make sure your content is relevant. Another little tip is to put key search terms into your website as search engines will

Another little tip is to put key search terms into your website as search engines will analyze the number of words that are relevant. This, by no means, gives you permission to write anything for your dog toy website as long as it has the words “dog toy” in every single article at least 50 times! You should never sacrifice good content for insurmountable amounts of links. Make sure your writing is concise.

Have The Links Be Relevant

In displaying your content, a “click here” link is irrelevant. Instead, put in key search terms into your content. Think about what you would normally search for, would you use the words “best dog toys” or “what are the best dog toys?” Think about how you search the Internet and apply that thinking to your content.

Use “Alt Tags”

Short for “alternative text descriptions,” this is another way to generate traffic. If you are an e-commerce business, directing this type of query to an eCommerce SEO consultant will give you a lot more detail in what you need to do to generate more traffic in relation to these types of tags.

Be Up To Date

Updating your content on a regular basis will be another tool to put you up the search engine rankings. Search engines assess how regular a site is maintained and updated, so if you had an old Myspace web page, it is very likely it will be very, very far down the list!

Being up to date in trends is something you may have noticed on social media, and it is incredibly relevant for your website to be on the first few pages of Google. Make sure that your content is always relevant and fresh. By keeping your ear to the ground, you will be leading the charge instead of following the herd when it comes to business.

3 Practical Techniques of Giving Your Company A Brand New Brand

Promoting a business is difficult, no matter how successful or lucrative the industry, and no matter how individual or overcrowded your specific niche may be. Marketing depends on customers, and customers are picky. It all comes down to the brand behind your products and services at the end of the day, because this is the only way people can separate an ocean of near-exact services offered by several dozen practically identical organizations.

Macbook Air on Grey Wooden Table

Picture Source

So, how does your company stand out amidst all the noise? How do you make your brand special in way that your competitors cannot? Well, there is no easy answer. I can offer suggestions as to the route you should take when adopting a new brand, however; suggestions that seem to work for more successful competitors when it comes to reeling in potential clients. You have to figure out what customers are looking for in a business such as yours.

Your online techniques.

It’s the advice you’ll hear over and over again, but there’s good reason for that. Online marketing is the highway to brand success. Whether your business likes it or not, the digital world is where consumer interest lies. Your company doesn’t have to be a tech organization in order for online marketing to be relevant to it because technology and software have both become relevant to businesses in all manner of industries.

Mastering the art of promoting your brand through online means will transform your business if done correctly. Just using the internet isn’t enough. Every business uses the internet in the twenty-first century. If you want to utilize social networks to your advantage, you have to understand how to market your brand through Facebook, and you have to understand

If you want to utilize social networks to your advantage, you have to understand how to market your brand through Facebook, and you have to understand why LinkedIn is relevant; rather than simply creating an account and never looking at it again.

Conduct a little research into SEO practices, and you’ll see that you can draw in a huge range of potential partners and employees through LinkedIn, as well as garnering interest from customers through a responsive website. Your online content needs to be optimized for the best results.

Spread your brand through all available means.

Online marketing and traditional methods, such as billboards as posters, are effective, but these are more obvious marketing techniques. People know that they’re witnessing an advertisement. They know that they’re being forced to look at a brand.

Subtle forms of branding, much like that demonstrated through name badges and ID cards of companies such as Imagin Badges, is a great way to get your company’s brand stuck in people’s heads. Whether that’s in a store, on the business premises, or out on the streets as employees promote your business, hand out leaflets, or just travel around their local area. People remember imagery,

Whether that’s in a store, on the business premises, or out on the streets as employees promote your business, hand out leaflets, or just travel around their local area. People remember imagery, colour, and text when they see it.

Make a good first impression, and keep it consistent.

Your company brand only means something once your business has a good reputation. To achieve this, a good first impression is important, but a lasting impression is vital for success. Remember, a

Remember, a well-designed logo, enticing marketing campaigns and professional services are all well and good, but the brand starts to mean something to customers when you have a proven record of delivering on your promises. That’s what truly creates a good brand image.

Success Requires Trust. Start Building It Today.

trust.jpgSmall business sometimes has trouble getting more customers. A lot of people will jump to conclusions about why this is. Perhaps their product isn’t of the same technological level as their more advanced competitors. Maybe they haven’t been able to sell their services as cheaply as they’d like to due to high overhead costs. And, more likely, there’s always the possibility that their marketing hasn’t been strong enough. People can’t buy from you if they don’t know you exist!
But a lot of the time, it’s actually none of those things. At least not directly, small businesses often have trouble getting sales because they have trouble getting people to trust them. When you’re not as established as others, you’re not going to seem as trustworthy! It’s one of the cruel (though understandable) realities of business.

So how can you get your small business to inspire trust within would-be customers? Here are a few tips.

More marketing

The aforementioned lack of advertising can actually affect this issue in a big way. After all, marketing is what gets people to notice you. Even if someone doesn’t buy from you directly on the basis of an advert, that advert will remain with them on some level. When they stumble upon your business in the future, they’ll remember seeing you advertised. And if the advert was on a platform they trust, then they’re more likely to trust your business!

Customer feedback

Nothing destroys trust in a company quite as much as negative customer feedback. And if you don’t have any feedback online, then you may think that you’re exempt from such a problem. But having no feedback is like having no credit history. The people you want to impress don’t have any history to refer to, so they’re not going to know if they can trust you! You want to build up a portfolio of good customer feedback. Display it on your website. Encourage customers to leave feedback on independent review websites, too.

Better contact details

This is where a lot of really small, at-home businesses suffer. Their business address and contact details are personal or residential. So people are less likely to trust the business. You simply don’t look that professional, or established, or any of those “serious” words. Thankfully, this can be tackled quite easily. You can look into virtual addresses that allow you to appear to be in an affluent city. You can also look into getting a mobile landline number that helps with the appearance of your telephonic contact details.

Friendliness and smarts

If your business doesn’t feel very warm, then people are going to back away from it. Your business should appear knowledgeable and friendly. Your website is key to getting this across. One of best things you can do is get a blog on your website. This allows you to share your expertise in your field, as well as show a funnier, more human side. You’d be surprised how much this can help when it comes to inspiring trust in people you’re trying to convert into customers!