Tag Archive | Market Research

What Does It Actually Take To Get A Business Off The Ground?

If you’ve ever watched Dragon’s Den, you could be forgiven for thinking that all you really need to hit the big time in business is a bright idea. While this is undoubtedly an excellent foundation, it certainly isn’t the only ingredient you’ll need.

Setting up a business is not a straightforward task by any stretch of the imagination, and there’s a lot of hoops to jump through before you reach the finish line. If you’re thinking about acting on an ingenious idea and trying to crack the world of entrepreneurship, this guide should come in handy.profits

Financing a new business

It’s impossible to establish a new company without spending money. The amount of money you spend will vary hugely according to the type of business you plan to launch, but there are likely to be significant costs involved.

It’s so important to determine exactly how much you money you’ll need and how you’re going to obtain that cash. Many people invest their own money, but if your savings won’t cover the startup fees, you’ll need to consider other sources.

You could look for investors, you could apply for a loan, or you could look to bring partners on board. Whichever path you take, you’ll need to plan every step in detail so that you know where your money is going and how you can recoup it in the best way possible.

If you’re not an expert when it comes to finances and accounting, it’s wise to arrange meetings with financial advisers and take a look at what other companies do to maximize efficiency and lower running costs.

Researching the market

Before you take any giant leaps into the unknown, it pays to do your research. To be successful in business, you need to ensure that there’s a market for your company. If you’ve got a product, who is going to buy it?

What other similar products are already on the shelves? How much do those products retail for? Will your product serve a purpose? Are you offering something different? If you’re providing a service, is there a demand out there? Have you got any competitors? Have you got a USP?

Who are you targeting? Research should provide you with all the answers to these questions and help you decide whether or not there’s a good chance that your business will attract attention and generate sales.

Use the information you obtain from surveys and polls, focus groups and consumer trials to shape your business plan, improve prototypes, plan your pricing strategy and design your marketing campaign.  

Investing in equipment

Almost every company in the land depends on equipment of some kind to deliver services or products. When you’re working on your finances, and you’re drawing up plans for production and logistics, consider what kind of equipment or machinery you’ll need to get the business up and running and operate as efficiently as possible.

If you’re in the construction industry, it’s a good idea to keep an eye out for diggers, towers and mobile cranes for sale and to look into hire costs for machinery you’re unlikely to use on a regular or long-term basis. If you’re kitting out an office for a telesales company, have a look at the latest computer systems and communication programs and equipment.

You may find that investing in cutting-edge tech will cost more now, but save you money in the long-run. If you’re running a hair salon and you’re on a budget, look for nearly new equipment, which will enable you to achieve the same results without spending as much. Whatever kinds of tools or machinery you need, shop around for the best deals and consider buying in bulk to take advantage of lower prices.

Hiring staff

Most business owners employ at least one other person, and some companies have teams of hundreds or even thousands of people. If you’re in the midst of planning a grand launch, consider how you’re going to staff your business.

How many full-time roles do you need to advertise and how much do you have available to spend on wages? Once you’ve got a core team, consider how you can access skills without adding to your annual wage bill. There are alternatives to offering full-time contracts.

If you have a seasonal business, for example, consider short-term and temporary contracts. If you work on projects, for example, building houses, you may wish to think about hiring freelancers and working with contractors on specific jobs.

If you run a company that has many different departments, it may be beneficial to weigh up outsourcing options. This can help you to run the business smoothly and effectively for less.


When you’re watching TV, it’s easy to get a rose-tinted vision of what happens when you set up a new business. On the small screen, you don’t necessarily see what goes on behind the scenes. You can’t just design a website or put your name on the side of a van and start touting for customers. You have to make sure that your company is licensed and that it operates according to regulations.

Promoting the business

Once you’re ready to set the world alight with your new venture, it’s time to spread the word and promote your company. Now that you’ve figured out how to get all the cogs turning in the right direction, you need to make people aware of what you do and how you could benefit them.

There are countless marketing methods you can use, and you should utilize the results of market research to design a strategy that has maximum impact. Use methods that will attract your target demographic and try and be original. If you’ve got a brilliant USP, you need to sell it in the best way possible.
Have you got ambitions to be the next business mogul? Have you got a fantastic idea, which you want to turn into a profitable business model? If so, hopefully, this guide will prove useful, and you’ll soon be watching your empire grow.

Business Building: Debunking The Misconceptions

on kAs any business owner knows, launching a business is something that takes a lot of time, effort and thought, it’s not something that you can decide to do on a whim. When it comes to launching a business, there’s a lot that needs to be taken into account, because the last thing you want is to start a business only for it to fail, wasting your time and funds.

It’s all well and good having a fantastic business idea, but you need to think about practicality. Ask yourself, do I have what it takes to run a successful business? Do I have the mindset, skills, and experience or am I willing to find ways to get them? If the answer is yes, then starting a business could work well for you. If not, then it might be time to rethink your aspirations.

Of all aspects of launching a business, one of the most important things is to ensure that you aren’t laboring under any misapprehensions. You see, when it comes to launching a profitable and prosperous business, there are various misconceptions that a lot of new business owners fall foul of. These are myths if you like, that many new entrepreneurs believe, causing their venture potential problems in the future.

With that in mind, below is a list of the most common misconceptions that many new business owners believe, leading to all sorts of issues for their business.

A business plan is only necessary if you’re applying for a loan

For some reason, there’s a common misconception among new business owners that a business plan is only necessary as part of applying for a bank loan or grant. But the fact is that a business plan gives new businesses the steps that they need to succeed by helping them to plan out their aspirations, as well as what is needed to meet them.

So it’s safe to say that a business plan isn’t only necessary for businesses applying for a loan, but for all startups. Think of your business plan as the framework for your businesses success, a guide to how to build a business that is both profitable and prosperous. To create a business plan, there are plenty of free online templates that you can download and use, so it doesn’t need to cost you a penny.

For a range of business plan templates, visit Inc.com. However, working with a business specialist can help to ensure that your business plan has all the right steps in it, giving your venture the best chance of success. Or, if you can’t afford to hire a business specialist, how about looking for a mentor instead?

Market research is a waste of time

A lot of new business owners think that market research is a waste of time because people just tell you what they think that you want to hear. However, that is most definitely not the case – for any startup, market research is crucial.

Obviously, friends and family may well tell you what they think that you want to hear, but if you use an objective group of people who you don’t know, for your market research, you should get some honest answers that can help you to make your brand more successful.

Don’t worry about negative responses because the fact is, you need to hear them. Negative feedback allows you to make changes and improve your product or services, which is why they say all feedback is good feedback.

Money isn’t everything

For one reason or another, there’s a common misconception that it’s possible to start a business with little to no budget. Sure, you could launch an online business this way, but the chances of success are low. Without a professionally designed website, effective marketing, and market research – something people tend to be paid for, your chances of success are much lower.

That’s why having a budget for your startup is important so that you can ensure that your venture has the best chance of success possible. The good news is that when it comes to your finances, there are various options for ensuring that you have the funds your venture needs.

From looking into government grants to using sites like PersonalMoneyStore.com to find out more about loans, there are plenty of options. The fact is that if your business is going to be successful, having a good sized budget is important, so it’s crucial to look at your finances before launching.

If you can’t get the money that you need, it’s best to wait to launch your business until you can get your hands on the funds that you need, improving your chances of success.

Working hard is all it takes to succeed

Of course, working hard does help to ensure that your business is a success. However, the fact is that hard work is not all it takes to be successful – it takes a lot more than that. To be successful, your business idea needs to offer consumers something that no one else offers; it needs to be innovative, unique, and efficient.

You also need to have an effective strategy in place that allows you to market your product or services and meet your goals, so that you can slowly grow your business. Hard work is important, but it’s not all it takes to succeed in the business world.

There’s no need to take note of what your competitors are doing

Whatever you do, don’t listen to this common misconception. One of the most crucial things when it comes to business success is ensuring that you are aware of what your competitors are doing so that you can offer a product or service that beats what they are offering.

The fact is that if your business is going to be successful, you need to offer consumers more than what your competitors offer. This could mean offering a better price, more for the money, a product or service that gives more, or something completely unique. You need to always be a step ahead of your competitors if you want to succeed.

There you have it, a guide to the misconceptions surrounding starting a business. To improve your chances of business success, take note of the tips and advice above.


Quality Assurance: How You Can Perfect Your Products for Customers

Quality Assurance.jpgCompanies who produce and sell products should always be improving what they’re offering. To keep existing customers satisfied and bring in new ones, they should make sure their product is as good as it possibly can be. A lot of work should go into the quality assurance of a product before it hits the market.

It’s particularly important for product developers in competitive industries. For instance, electronics manufacturers bring out new models every few months to cater to consumer demand. You should always design your products with customer satisfaction in mind. Here are some of the ways to make sure your products are as good as they can be.

Market Research

Before even designing your product, you should do market research to find out whether it would be profitable. You might want to look at competing companies to see what their products offer. You can also try to introduce something entirely new that fills a need for buyers.

You should use multiple methods for conducting your consumer research. You may want to reach out to potential customers by phone or email. You might even want researchers to ask people face-to-face what they’d like to see in your kind of product.

For instance, if you’re planning to develop a fitness product, reach out to exercise enthusiasts. Find out how you could tweak your product to fit their needs. Also, discover how much they’d be willing to pay for it to price it appropriately.

Product Analysis

Once you’ve designed your product, you should make sure it’s ready for manufacturing. It’s important you make sure no potential defects occur. If you bring out a product that breaks easily or isn’t suitable for public use, it can be incredibly damaging to your brand.

This is particularly important for electronics manufacturers. Electronic devices cost a lot to make, and consumers pay a lot for them. If something goes wrong with yours, it will cost your company an enormous amount of money. There are services which can provide DFM analysis for electronic components.

Make sure to get an expert opinion on whether your product is ready to manufacture. You’ll want to ensure that whatever you create is designed for excellence before it goes public.

Consumer Testing

Before you release your product to the public, you should always get it tested.There are many ways to do this. You may want to test your product yourself. You could also give samples to trusted colleagues to identify any problems you haven’t. Video game companies often release beta versions for free to identify any bugs before the commercial release.

You should also consider having your product assessed at a focus group. This way, potential consumers can identify what would make it better before you release it.

Customer Feedback

After your product is released, you should be focusing on how to improve the next model. Make sure customers are able to give you feedback, possibly through social media or by a form on your website.

Even if you’ve delivered outstanding products and consumers are happy with, you can always improve. Listening to your customers can help you find ways to provide an even better model. This way, you can stay innovative and deliver the best, most profitable products.