Tag Archive | Customers feedback

Success Requires Trust. Start Building It Today.

trust.jpgSmall business sometimes has trouble getting more customers. A lot of people will jump to conclusions about why this is. Perhaps their product isn’t of the same technological level as their more advanced competitors. Maybe they haven’t been able to sell their services as cheaply as they’d like to due to high overhead costs. And, more likely, there’s always the possibility that their marketing hasn’t been strong enough. People can’t buy from you if they don’t know you exist!
But a lot of the time, it’s actually none of those things. At least not directly, small businesses often have trouble getting sales because they have trouble getting people to trust them. When you’re not as established as others, you’re not going to seem as trustworthy! It’s one of the cruel (though understandable) realities of business.

So how can you get your small business to inspire trust within would-be customers? Here are a few tips.

More marketing

The aforementioned lack of advertising can actually affect this issue in a big way. After all, marketing is what gets people to notice you. Even if someone doesn’t buy from you directly on the basis of an advert, that advert will remain with them on some level. When they stumble upon your business in the future, they’ll remember seeing you advertised. And if the advert was on a platform they trust, then they’re more likely to trust your business!

Customer feedback

Nothing destroys trust in a company quite as much as negative customer feedback. And if you don’t have any feedback online, then you may think that you’re exempt from such a problem. But having no feedback is like having no credit history. The people you want to impress don’t have any history to refer to, so they’re not going to know if they can trust you! You want to build up a portfolio of good customer feedback. Display it on your website. Encourage customers to leave feedback on independent review websites, too.

Better contact details

This is where a lot of really small, at-home businesses suffer. Their business address and contact details are personal or residential. So people are less likely to trust the business. You simply don’t look that professional, or established, or any of those “serious” words. Thankfully, this can be tackled quite easily. You can look into virtual addresses that allow you to appear to be in an affluent city. You can also look into getting a mobile landline number that helps with the appearance of your telephonic contact details.

Friendliness and smarts

If your business doesn’t feel very warm, then people are going to back away from it. Your business should appear knowledgeable and friendly. Your website is key to getting this across. One of best things you can do is get a blog on your website. This allows you to share your expertise in your field, as well as show a funnier, more human side. You’d be surprised how much this can help when it comes to inspiring trust in people you’re trying to convert into customers!

5 Winning Tips on How to Offer Effective Customer Care Services


customer service


We all understand that customers are the heartbeats of any business and they play a very significant role in determining the success or failure of our businesses.

Regardless of how great your products or services are, you cannot move to the next level without establishing a strong direct relationship with your customers.

Remember that your customer care service team represents the face of your business and how they interact with customers defines how the organization’s image is portrayed to the public domain.

Therefore, improved cutting-edge customer care service is the ultimate yardstick to any business success.

The following tips are essential in helping your customer care service team deliver outstanding results to all your customers.

1. Proper Training

Equip them with the right skills so that they can understand how to deal with customers of different backgrounds. We must acknowledge and appreciate the fact that people are different and so do our customers.

Therefore, the customer service team should be trained and equipped with skills on how to be patience, flexible, compassionate and consistent.

Such skills will help them handle different kinds of customers who come with different moods and be able to deal with them in a professional way by providing equal levels of services at any given time.

2. Create a Winning Impression

Ensure that customer care team is capable of making a very nice first impression when they engage with customers. Remember that first opinions concerning the business are formed in about 10 seconds when the client interacts with the service team.

They should be welcomed warmly as a sign that their presence is a gift to the business. When you are done attending to the customers, it is highly encouraged to thank the customers as a sign of appreciation for choosing your business.

3. Communication

Clear communication is key while dealing with customers. Ensure that customers’ queries are attended to as fast as possible with a detailed response.

The way you respond to customers inquiry also matters and all responses must be provided with an encouraging and positive language.

Regularly review your letters and emails to ensure that the messages sent to your clients are appealing and personalized as this makes them feel more important and valued.

Never respond to queries in a bad mood and as a good customer care, you should never end a conversation without confirming that the customer is satisfied and all their needs are met.

4. Customize customer service

Create different clusters of customers and treat them differently. Always engage your customers and determine the new and existing clients.

Ensure that you handle your new clients in a satisfactory manner so as to create confidence and long-lasting relationships.

The existing and long-term clients can be appreciated by rewarding them accordingly from time to time as well as introducing referral coupon programs.

By so doing, you will win the customers trust and this will mark the genesis of long-term customer loyalty.

5. Customers’ Feedback

Always encourage customers’ feedback. This is because customers have different tastes and preferences and they can help you see your business service in a different angle.

Create a personal touch with your customers apart from having automated responses such as FAQs. Customers require individuals who can engage with them in social media platforms (i.e. Facebook, Twitter and Google+) and listen to their voices.

Thus, ensure your customer care support team is within reach and any client can get the required assistant in a satisfactory manner.

Circulating an online customer’s experience survey to your customer’s mailing list can as well boost the service delivery because customers are able to give finer details.