Tag Archive | Customer Service

These 4 Things Are Crucial If You Want To Sell Your Product Online

If you want your business to be as successful as possible, you will need to sell online. However, doing so is more than just posting pictures of products and hoping they reach the right person. In fact, optimizing your website, your marketing, and the services you can provide are all vital as well. You can even read more on how to perfect these areas in the post below.

  • Amazing Picture and Descriptions

First of all, when selling online, you have to put yourself in the position of the customer and remember that they may have never seen your product in real life, let alone got a chance to handle it. What this means is the photos, and description you include are vital in helping them to decide to make a purchase.


To that end, the images you display of your product need to not only show it in the best light but also be as accurate as possible.

Similarly, the product description needs to be engaging and convincing, but also contain all of the information necessary for a customer to make the right decision.

Such info may include size, weight, the system it is compatible with, and even whether batteries are included, and if not what size the items take, for some products.

  • Getting you Marketing Right

To sell online, it is also crucial that you advertise your product and ensure that people know what you are offering. Of course, the primary way to do this is with marketing, something that there are many opportunities to do online.

In particular, don’t be shy about utilizing social media for your marketing purposes, whether that includes product placement with influencers on YouTube, entertaining clips and pictures on Instagram, and even customer interaction through platforms such as Facebook and Twitter.

Just remember that the more humanized and interactive your company is, the more customers will trust you. Something that can go along way to help you convert sales further down the line.

  • Getting your Website Right

Of course, apart from your images and marketing, it is also vital that your website is up to scratch. What this means is that you need to select the right payment options for your customers, as well as pick the correct eCommerce platform that will allow you to host and sell product on your sites.

Luckily, for the latter, you can get some valuable advice from sites like The Complete Guide to Finding the Best Ecommerce Platforms online. After all, knowledge truly is power when it comes to selling online, as it allows you to pick just the right features to suit your customers.

  • Outstanding Customer Service

Lastly, if you want to make a go of selling online, it’s essential that you offer outstanding customer service. We’re talking both after and before a purchase is made here, as well.

In fact, many customers will need some additional assistance and reassurance before buying online because they don’t get to interact with products or salespeople in the real world.

Therefore ensuring you have a crack customer service team that is easily contactable is crucial, if you want to sell as much as possible online.


The 4 Most Important Elements For Your New Business

Stepping into the world of business is one of the most exciting things that you’ll ever do. In many ways, there’s never been a better time to take the plunge either. If you’re serious about creating a successful startup, though, it’s imperative that you begin your journey on the front foot.   startup

Getting your priorities in order is incredibly important. Focus on each of the four elements below, and you should be set for a very productive start to life as an entrepreneur.

The Idea

The first step to building your empire is to come up with a winning business plan. Opting for something with a sustainable future that you can really sink your teeth into is key. Meanwhile, it’s equally vital that you appreciate the financial costs involved along with your budget.

Expert support can enable you to begin that journey in the most productive fashion, with smarter decisions. This could mean buying a ranch at www.venturewestranches.com. Or it could include using a professional shop designer to turn your commercial spaces into something more attractive. Either way, the right innovations combined with the right guidance will bring great results.

The Technology

Modern technology has changed the face of modern business forever. Quite frankly, there are several crucial tools that no business can afford to live without. Embracing them won’t only give you the best chance of maximized productivity and profitability. It’ll keep the business safer too.

The opportunities for success are arguably greater than ever, but so is the level of competition. Failure to introduce the modern facilities won’t only slow your progress. It could also provide your competitors with the competitive edge. Stay ahead of the game, and you will not regret it.

The Customers   

Ultimately, clients are the people that will decide whether your business has a future or not. Therefore, it’s imperative that their needs are at the forefront of your thinking at all times. From branding to customer care, any element that influences their opinion of the company needs your attention.

Once a customer feels emotionally attached to the brand, they will be far more likely to interact with it. You can visit www.careeraddict.com to learn more about expressing personality. Meanwhile, loyalty schemes and free promotional goods are always a great way to generate added positivity. Last but not least, you need to communicate in a positive manner.

The Staff

As the manager, your responsibility it to ensure that the business keeps ticking. In reality, though, your input is actually rather limited. Therefore, it’s crucial that you surround yourself with a winning team of employees. When you achieve this, the whole process becomes a lot easier.

Staff members will handle the vast majority of customer interactions, so their positivity is key for client reactions. When added to the impact that they’ll have on productivity and efficiency too, it’s not hard to see why this should be a priority. As they say, teamwork makes the dream work.

The Most Worthwhile Investments for Your Growing Startup


start-upWhen does a startup become a fully-fledged business? If you’re like many entrepreneurs around the world, then that occurs when you have to make an all-important decision: how do you expand? It doesn’t matter if you’re selling fresh doughnuts from the back of a van or designing logos and banners for high-profile clients, you graduate from being a startup when you’re presented with a choice on how to grow your brand.

But there are many paths that your business can take. Do you take production into your own hands and start a factory? Do you expand into the global market? Do you take on more competition by encroaching on another company’s territory? While these are all very expensive and challenging goals, some of them are more productive and beneficial to your company than others. Here are a few examples of the most worthwhile investments for your growing startup.

Accounts and Lawyers

Maybe you’re completely capable of doing the finances on your own, but is it really worth your time and effort? Accountants will negate all the tough work involved in sorting out taxes and managing your budget. They’ll be your advisors, offering you expert advice on how to efficiently operate your business.

Lawyers are also mandatory when your business starts to grow. As you gain more attention, more imitators will pop up trying to seize and opportunity in stealing your customers, and the only way to swat them away is to hire lawyers that are capable of shutting down copycats.

Customer Service

Customers are the lifeblood of your business. Without them, you have no audience to buy your products or services. The goal is to make sure your customers feel valued. Send them emails celebrating their purchase, give them messages on their birthdate, send them exclusive deals and provide the best customer service that the world has ever seen.

Don’t outsource your customer service to a cheap third-party company that doesn’t understand your product or your customers. Invest in proper in-house customer service where you customers can speak to real, knowledgeable people that can help them with their issues and queries.


Production doesn’t have to mean an entire factory or production line. While it’s a good investment if you’re doing particularly well in your industry, it’s simply far too expensive for a budding startup to think about.

However, there are times when a couple of specialized machines can save you money in the final production process. Let’s take 3D printing for example. There’s no getting around the cost of having your products made, but do you also need to request for them to be painted and finished as well? Absolutely not.

The raw product can be sent to you and you can invest in something like powder spraying areas to add color and the final touches to a product before it’s packaged and sold.

Cloud Technology

The cloud is ripe with cheap solutions to your problems. Are you suffering from failing storage hardware that needs to be replaced? Then look to the cloud for an alternate method of storage that can be accessed from anywhere. Not only is it cheaper, but it’s also safer.

Cloud storage is extremely secure and doesn’t suffer from physical damage like your current storage mediums. You can expand the security services and accessibility by investing more money, and it’s certainly more cost effective and productive than buying physical hardware replacements and hiring an engineer to fix it.

Getting Your Customers to Come Back, Over And Over Again



As any small business knows, it’s a heck of a lot easier to get business from existing customers than it is from new ones. So it would make sense that companies focus their efforts on making customers come back around like boomerangs. But do they?

Retaining customers is a tricky business. That’s why we’re going to look at some of the advice from people who have built companies based on keeping their best customers. Here’s what they suggest.

  •  Make Keeping Customers as Important As Getting Them

Noah Fleming is a marketing expert and author of books on keeping customer loyalty. Over the years, he’s built up an expertise in what counts for keeping customers, and what just doesn’t work. Over time he’s come to a rather counter-intuitive notion. He says that companies shouldn’t bother focusing on trying to “close” the deal.

Instead, he says, they should concentrate on doing all the little things that turn client acquaintances into relationships. He worries that the word “close” is unwittingly an attempt to bring the relationship to an end.

Rather he says, companies should focus on keeping their relationships open-ended. Then customers will feel as if they can come back whenever they need to.

  • Research Abandoned Shopping Carts

All businesses know that it needs to be easy for customers to make payments. But, as businesswoman Meagan Rhodes points, firms don’t always make it easy. Many businesses spam their customers with landing pages, hyperlinks, and annoying captcha boxes.

But Rhodes suggests that companies avoid all of this and take advantage of clients who want to make impulse purchases. It’s important that businesses install some kind of total merchant services to make payments seamless. If they do, Rhodes says that their customers will keep coming back.

  •  Focus On How You Make Customers Feel

With the rise of the internet as a global online market, businesses can’t rely on location anymore. Instead, they must use their brands to differentiate themselves from their competitors. A person who understands this more than anybody is Daryl Travis. Travis runs his own digital marketing research firm.

He’s seen hundreds of brands come and go. But he’s noticed that the most successful are all about the way that people feel when they come into contact with them.

One of the things he recommends is that the senior management team thinks carefully about what working with them is like for their customers. What are they looking for? And what emotional reality do they want satisfied?

He says that you have to internalize your customer’s feelings to understand where your brand sits. That means experiencing empathy and going through what customers experience when they interact with your business.

It might sound new-age, but this exercise deepens your whole team’s understanding of the client experience.

  • Relate To Them

Keith Lee is a customer service manager at a technology company near Nashville. His advice is to cultivate relationships that feel meaningful and genuine to both you and your customers.

His advice? Repeat their name when you meet them in person and over the phone. Mold yourself around their personality type and adapt if they are forthcoming or shy.

Reflect as much of themselves back at them as possible as a form of subtle flattery. And then try to find out some detail about where they live or what sports they like. These little snippets can then be used to build rapport and work out if you have any mutual connections.

  • Don’t Just Offer The Product

According to Calvin Brown, too many companies just offer one thing: their product. But if companies want to retain customers over the long term, they need to do more than this.

Brown is the CEO of a property investment firm. His primary product is his portfolio of potential property investments. But this isn’t the only value he offers his customers.

He also offers them a range of free resources on property investments and educational materials. Thus, Brown’s business is actively helping customers make more money on the investments they make through him.

This, in turn, helps to generate repeat business, since customers are both better off and feel better about his service.

Like many up-and-coming companies, Brown doesn’t focus on high-pressure sales. Instead, he focuses on customer experience and offering value at every step of the transaction. For instance, customers get a discount whenever they exit any of their investment properties.

The bottom line is that being a resource for your customers is important. Firms need to provide a pleasant buying experience, and if they do, their customers will keep on coming back.


5 Winning Tips on How to Offer Effective Customer Care Services


customer service


We all understand that customers are the heartbeats of any business and they play a very significant role in determining the success or failure of our businesses.

Regardless of how great your products or services are, you cannot move to the next level without establishing a strong direct relationship with your customers.

Remember that your customer care service team represents the face of your business and how they interact with customers defines how the organization’s image is portrayed to the public domain.

Therefore, improved cutting-edge customer care service is the ultimate yardstick to any business success.

The following tips are essential in helping your customer care service team deliver outstanding results to all your customers.

1. Proper Training

Equip them with the right skills so that they can understand how to deal with customers of different backgrounds. We must acknowledge and appreciate the fact that people are different and so do our customers.

Therefore, the customer service team should be trained and equipped with skills on how to be patience, flexible, compassionate and consistent.

Such skills will help them handle different kinds of customers who come with different moods and be able to deal with them in a professional way by providing equal levels of services at any given time.

2. Create a Winning Impression

Ensure that customer care team is capable of making a very nice first impression when they engage with customers. Remember that first opinions concerning the business are formed in about 10 seconds when the client interacts with the service team.

They should be welcomed warmly as a sign that their presence is a gift to the business. When you are done attending to the customers, it is highly encouraged to thank the customers as a sign of appreciation for choosing your business.

3. Communication

Clear communication is key while dealing with customers. Ensure that customers’ queries are attended to as fast as possible with a detailed response.

The way you respond to customers inquiry also matters and all responses must be provided with an encouraging and positive language.

Regularly review your letters and emails to ensure that the messages sent to your clients are appealing and personalized as this makes them feel more important and valued.

Never respond to queries in a bad mood and as a good customer care, you should never end a conversation without confirming that the customer is satisfied and all their needs are met.

4. Customize customer service

Create different clusters of customers and treat them differently. Always engage your customers and determine the new and existing clients.

Ensure that you handle your new clients in a satisfactory manner so as to create confidence and long-lasting relationships.

The existing and long-term clients can be appreciated by rewarding them accordingly from time to time as well as introducing referral coupon programs.

By so doing, you will win the customers trust and this will mark the genesis of long-term customer loyalty.

5. Customers’ Feedback

Always encourage customers’ feedback. This is because customers have different tastes and preferences and they can help you see your business service in a different angle.

Create a personal touch with your customers apart from having automated responses such as FAQs. Customers require individuals who can engage with them in social media platforms (i.e. Facebook, Twitter and Google+) and listen to their voices.

Thus, ensure your customer care support team is within reach and any client can get the required assistant in a satisfactory manner.

Circulating an online customer’s experience survey to your customer’s mailing list can as well boost the service delivery because customers are able to give finer details.