Tag Archive | customer relation

Digital Tools Business Owners Cant Miss Out On

Modern businesses need to get digital if they want to keep up in a fast-paced world. Whether your business is just you or you manage a team of employees, you need to stay current so that you can compete with others in the industry. There are many digital tools that can be extremely useful for businesses of any size. Networking Communication Internet Digital Networked

As your business grows, you might change the approach you take to different areas of your business.

For each element, you can find different tools suitable for managing businesses of varying sizes.

If you need to make your business more digital, try these tools and see your business grow to the next level.


1. Communication

Communication is the key to good business, whether you’re communication with your employees, customers, or business partners.

How we communicate has changed a lot over the last hundred years, and even over the last ten. There are now lots of convenient ways to communicate online, from sending emails to making video calls.

Email is still an essential way of contacting people, even with tools like instant messaging available. For businesses, being able to manage contacts and email lots of people is essential.

Email management and marketing tools like MailChimp and Constant Contact are essential digital tools to consider.


2. Information Storage and Management

Any business or organization needs to store information and data of some kind. Some businesses might deal with more information than others. Everything was once done on paper, but there’s no need for that anymore.

Modern businesses should make sure they’re using digital methods when they can, especially because it’s more environmentally-friendly. It also saves space and money.

For businesses dealing with a lot of information, there are enterprise records management services that can help.

They can store your records both physically and digitally, and allow you to view them digitally when you need to. Smaller companies might only need a cloud storage system, such as Google Drive or DropBox.


3. Financial Management

Managing money is, of course, one of the most important parts of running a business. Digital tools make it easier to do it with accuracy and could mean that people running smaller businesses don’t need to hire an accountant or bookkeeper.

While many small business owners start off managing their accounts using a spreadsheet, they often quickly move onto something more sophisticated by still easy to manage.

For example, Quick-books is a popular choice to manage finances in an easy manner. It makes it easier to keep track of everything and to send accounts to an accountant when it’s time to do your taxes.


5. Productivity

Businesses need to focus on being productive if they want to make the most of the time they have. Maximizing productivity is something many business people strive for.

They want to be as productive as they can in shorter periods of time, instead of having to spend all hours getting work done.

Whether you’re a single person running a business or you have employees, you can find digital productivity tools that are useful for your business.

One major thing that helps productivity is being more organized, which is why many business people use tools like Evernote.

It can also be useful to automate certain tasks to cut out unnecessary effort. For example, a tool like ITTT (or If This Then That) helps to automate work flow so that when one action is performed, another follows.


6. Marketing and Promotion

Promoting your business is at the core of its success. If you can’t get the word out, you can’t find new customers and keep your current ones. There are various digital marketing tools that can be very useful for businesses of different sizes.



Some of them can cross over with areas like communication, such as MailChimp. Other digital tools include Google’s platforms, like Adwords and Analytics, which help businesses to advertise and to analyze their website traffic.


7. Customer Relations

Relationships with customers need to be managed so that each customer can remain a valuable asset to the company. There are lots of tools that can be used to manage sales, customer contact, and customer relations digitally and online.

For example, Salesforce provides a number of customer relationship management solutions for businesses of different sizes and industries.

Nimble is particularly suitable for small businesses and combines customer relations with social media.

Businesses should look for the digital tools that meet their needs when it comes to customer relationship management.

If you’re not already using a variety of digital tools for your business, you need to consider which ones are right for you. You could improve your business in a number of different ways.

Getting Your Customers to Come Back, Over And Over Again



As any small business knows, it’s a heck of a lot easier to get business from existing customers than it is from new ones. So it would make sense that companies focus their efforts on making customers come back around like boomerangs. But do they?

Retaining customers is a tricky business. That’s why we’re going to look at some of the advice from people who have built companies based on keeping their best customers. Here’s what they suggest.

  •  Make Keeping Customers as Important As Getting Them

Noah Fleming is a marketing expert and author of books on keeping customer loyalty. Over the years, he’s built up an expertise in what counts for keeping customers, and what just doesn’t work. Over time he’s come to a rather counter-intuitive notion. He says that companies shouldn’t bother focusing on trying to “close” the deal.

Instead, he says, they should concentrate on doing all the little things that turn client acquaintances into relationships. He worries that the word “close” is unwittingly an attempt to bring the relationship to an end.

Rather he says, companies should focus on keeping their relationships open-ended. Then customers will feel as if they can come back whenever they need to.

  • Research Abandoned Shopping Carts

All businesses know that it needs to be easy for customers to make payments. But, as businesswoman Meagan Rhodes points, firms don’t always make it easy. Many businesses spam their customers with landing pages, hyperlinks, and annoying captcha boxes.

But Rhodes suggests that companies avoid all of this and take advantage of clients who want to make impulse purchases. It’s important that businesses install some kind of total merchant services to make payments seamless. If they do, Rhodes says that their customers will keep coming back.

  •  Focus On How You Make Customers Feel

With the rise of the internet as a global online market, businesses can’t rely on location anymore. Instead, they must use their brands to differentiate themselves from their competitors. A person who understands this more than anybody is Daryl Travis. Travis runs his own digital marketing research firm.

He’s seen hundreds of brands come and go. But he’s noticed that the most successful are all about the way that people feel when they come into contact with them.

One of the things he recommends is that the senior management team thinks carefully about what working with them is like for their customers. What are they looking for? And what emotional reality do they want satisfied?

He says that you have to internalize your customer’s feelings to understand where your brand sits. That means experiencing empathy and going through what customers experience when they interact with your business.

It might sound new-age, but this exercise deepens your whole team’s understanding of the client experience.

  • Relate To Them

Keith Lee is a customer service manager at a technology company near Nashville. His advice is to cultivate relationships that feel meaningful and genuine to both you and your customers.

His advice? Repeat their name when you meet them in person and over the phone. Mold yourself around their personality type and adapt if they are forthcoming or shy.

Reflect as much of themselves back at them as possible as a form of subtle flattery. And then try to find out some detail about where they live or what sports they like. These little snippets can then be used to build rapport and work out if you have any mutual connections.

  • Don’t Just Offer The Product

According to Calvin Brown, too many companies just offer one thing: their product. But if companies want to retain customers over the long term, they need to do more than this.

Brown is the CEO of a property investment firm. His primary product is his portfolio of potential property investments. But this isn’t the only value he offers his customers.

He also offers them a range of free resources on property investments and educational materials. Thus, Brown’s business is actively helping customers make more money on the investments they make through him.

This, in turn, helps to generate repeat business, since customers are both better off and feel better about his service.

Like many up-and-coming companies, Brown doesn’t focus on high-pressure sales. Instead, he focuses on customer experience and offering value at every step of the transaction. For instance, customers get a discount whenever they exit any of their investment properties.

The bottom line is that being a resource for your customers is important. Firms need to provide a pleasant buying experience, and if they do, their customers will keep on coming back.