Tag Archive | Culture

What Your Office Says About Your Brand

Branding is all about telling a story and selling a dream. Is your office telling the right story for your brand? If not, it is time to change your office space and make it unique. Your aim is to be different rather than to be better.

This is the best way to get your brand noticed. Here are some things that you should bear in mind when you are choosing your office design.

Make your office design reflect your culture

Your brand and culture are interlinked. They both define what your business is and must reflect its personality. It is all about sending out a message about your values to your clients and your employees.

You need to show that you are a caring employer as this will enhance your brand. You need to show that the comfort and well-being of your employees is your priority.

Think about how you perceive your employees. Is this reflected in the facilities that are provided in your office space? Does the office design reflect your brand in terms of open office spaces or cubicles?

Now think about your clients. Who are they and what do they expect from you? The expectations of high-end clients will be different from those with young families in terms of fixtures, fittings, and décor.

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At this stage, you may realize that your current office is not suitable for your needs and that you will need to relocate. You can make this as painless as possible by securing some local moving services who will relocate your business whilst causing minimum disruption.

The less time it takes to move, the less money it will cost your business so a professional moving firm will keep your ‘downtime’ to a minimum.

What do your office colors say about your brand?

Again, this is all about the message that you want to send about your brand. If your business is all about high energy, fun, and friendliness then you need to use bright colors such as red, orange and yellow.

If your brand is connected with the green movement, saving the planet and sustainability, then you need to use a natural forest or sage green into your design. For high end, sophisticated and luxurious brands, use various shades of purple.

For brands where integrity and trust are vital (for example in personal services), you can’t go wrong with white.

Mixing colors can be problematic so you need to get it right. Use only a maximum of two colors and stick to a narrow spectrum. In some very niche brands, you can get away with mixing a lot of colors but this will only appeal to a very funky audience.

Always try to get some white into your office space somewhere because it freshens up the feel but avoid anything too somber such as black.

Choosing a brand color does not mean that you have to splash it all over the office walls as that can be too overwhelming. Instead, pick out that color in the small details of your office design.

 

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Just How Cultured is Your Brand? Find Out Here!

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Being a cultured and refined brand is important in modern business. You want people to associate you with luxury and quality. But you also need to think about a lot of different factors that can affect this. Read on to find out more about just how cultured your brand really is.

 

Do You Have Diversity?

One thing that is sorely lacking in too many of today’s businesses is diversity. This doesn’t just mean background, race, religion or gender. It means diversifying the types of personalities you have in the company.

Doing a culture assessment is important, and you need to employ people from all walks of life. But, the most important thing is to focus on bringing different strengths and skills into the business. This is how you become more cultured and push yourself as a modern startup.

Have You Understood What Your Employees Need?

It might surprise you to hear that so many companies don’t actually know what their employees need. A big part of being a cultured brand is understanding your staff and being knowledgeable about what matters to them. You might even want to think about asking your staff about what they need from you as a business owner.

You’ll find that the most cultured brands in the world always take great care of their staff. They have made diversity, happiness and equality pillars of their brand ideals. You have to engage with your staff and motivate them. Make them excited about working for such a well-run and quality brand.

Are You Striving to be High-End?

Think about the sorts of products and services your business offers, and the sorts of clients you have. Are you happy with the current situation? You could probably stand to improve these things slightly. So, take this as an opportunity to become more high-end. Improve the quality of the business, and the services you provide. That way you will be able to attract a better caliber of customer.

The more high-end and refined you are the more cultured you become as a business. And this is the best way to transform your brand and move up the corporate hill. Customers want to get into bed with a business that’s knowledgeable and presents great quality. So this should be your focus.

Will You Think Big?

You have to make sure you have big plans for your company. Ambition is so crucial if you want to make it in the competitive business world. So, you need to think about where your company currently is, and where you want it to be.

Being cultured is all about having a vision and wanting to make your business an integral part of the world. You want to live long in people’s memories and become a recognized and respected brand. And the way to achieve that is to make sure you have lofty ambitions to work towards.

It’s important these days to have a cultured and refined brand. You need to make waves and develop a reputation as a great business. Therefore, making yourself more cultured will help to do this, as well as attracting a higher quality of client.