Tag Archive | Brand

What Your Office Says About Your Brand

Branding is all about telling a story and selling a dream. Is your office telling the right story for your brand? If not, it is time to change your office space and make it unique. Your aim is to be different rather than to be better.

This is the best way to get your brand noticed. Here are some things that you should bear in mind when you are choosing your office design.

Make your office design reflect your culture

Your brand and culture are interlinked. They both define what your business is and must reflect its personality. It is all about sending out a message about your values to your clients and your employees.

You need to show that you are a caring employer as this will enhance your brand. You need to show that the comfort and well-being of your employees is your priority.

Think about how you perceive your employees. Is this reflected in the facilities that are provided in your office space? Does the office design reflect your brand in terms of open office spaces or cubicles?

Now think about your clients. Who are they and what do they expect from you? The expectations of high-end clients will be different from those with young families in terms of fixtures, fittings, and décor.

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At this stage, you may realize that your current office is not suitable for your needs and that you will need to relocate. You can make this as painless as possible by securing some local moving services who will relocate your business whilst causing minimum disruption.

The less time it takes to move, the less money it will cost your business so a professional moving firm will keep your ‘downtime’ to a minimum.

What do your office colors say about your brand?

Again, this is all about the message that you want to send about your brand. If your business is all about high energy, fun, and friendliness then you need to use bright colors such as red, orange and yellow.

If your brand is connected with the green movement, saving the planet and sustainability, then you need to use a natural forest or sage green into your design. For high end, sophisticated and luxurious brands, use various shades of purple.

For brands where integrity and trust are vital (for example in personal services), you can’t go wrong with white.

Mixing colors can be problematic so you need to get it right. Use only a maximum of two colors and stick to a narrow spectrum. In some very niche brands, you can get away with mixing a lot of colors but this will only appeal to a very funky audience.

Always try to get some white into your office space somewhere because it freshens up the feel but avoid anything too somber such as black.

Choosing a brand color does not mean that you have to splash it all over the office walls as that can be too overwhelming. Instead, pick out that color in the small details of your office design.

 

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Top SEO Techniques For A Broader Marketing Canvas

Getting your business product out there to the relevant markets is a much bigger challenge than it has ever been. You may feel like that you are struggling under the pressure to communicate your brand, and you are not alone! Even the larger companies are feeling the pinch now.

With so many smaller organizations creeping up in numbers, you need to find a way to push your business out there, whether you implement a new marketing strategy, or you need to understand where you may be going wrong in your current marketing ploy, and this is where SEO techniques come into play. To appear higher in search engine rankings requires some tweaks to your website, and a few are as follows.

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Publishing Content That Is Completely Relevant

It may sound completely obvious, but you would be surprised how many websites stray away from the original source material. In order to get your search ranking higher, you just need to make sure your content is created for your intended user.

This will increase the amount of web traffic going to your website, and therefore it will increase your relevance and increase your authority as a company. Regardless of your product, whether you are a blog or whether you sell toys, you need to make sure your content is relevant. Another little tip is to put key search terms into your website as search engines will

Another little tip is to put key search terms into your website as search engines will analyze the number of words that are relevant. This, by no means, gives you permission to write anything for your dog toy website as long as it has the words “dog toy” in every single article at least 50 times! You should never sacrifice good content for insurmountable amounts of links. Make sure your writing is concise.

Have The Links Be Relevant

In displaying your content, a “click here” link is irrelevant. Instead, put in key search terms into your content. Think about what you would normally search for, would you use the words “best dog toys” or “what are the best dog toys?” Think about how you search the Internet and apply that thinking to your content.

Use “Alt Tags”

Short for “alternative text descriptions,” this is another way to generate traffic. If you are an e-commerce business, directing this type of query to an eCommerce SEO consultant will give you a lot more detail in what you need to do to generate more traffic in relation to these types of tags.

Be Up To Date

Updating your content on a regular basis will be another tool to put you up the search engine rankings. Search engines assess how regular a site is maintained and updated, so if you had an old Myspace web page, it is very likely it will be very, very far down the list!

Being up to date in trends is something you may have noticed on social media, and it is incredibly relevant for your website to be on the first few pages of Google. Make sure that your content is always relevant and fresh. By keeping your ear to the ground, you will be leading the charge instead of following the herd when it comes to business.

3 Practical Techniques of Giving Your Company A Brand New Brand

Promoting a business is difficult, no matter how successful or lucrative the industry, and no matter how individual or overcrowded your specific niche may be. Marketing depends on customers, and customers are picky. It all comes down to the brand behind your products and services at the end of the day, because this is the only way people can separate an ocean of near-exact services offered by several dozen practically identical organizations.

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So, how does your company stand out amidst all the noise? How do you make your brand special in way that your competitors cannot? Well, there is no easy answer. I can offer suggestions as to the route you should take when adopting a new brand, however; suggestions that seem to work for more successful competitors when it comes to reeling in potential clients. You have to figure out what customers are looking for in a business such as yours.

Your online techniques.

It’s the advice you’ll hear over and over again, but there’s good reason for that. Online marketing is the highway to brand success. Whether your business likes it or not, the digital world is where consumer interest lies. Your company doesn’t have to be a tech organization in order for online marketing to be relevant to it because technology and software have both become relevant to businesses in all manner of industries.

Mastering the art of promoting your brand through online means will transform your business if done correctly. Just using the internet isn’t enough. Every business uses the internet in the twenty-first century. If you want to utilize social networks to your advantage, you have to understand how to market your brand through Facebook, and you have to understand

If you want to utilize social networks to your advantage, you have to understand how to market your brand through Facebook, and you have to understand why LinkedIn is relevant; rather than simply creating an account and never looking at it again.

Conduct a little research into SEO practices, and you’ll see that you can draw in a huge range of potential partners and employees through LinkedIn, as well as garnering interest from customers through a responsive website. Your online content needs to be optimized for the best results.

Spread your brand through all available means.

Online marketing and traditional methods, such as billboards as posters, are effective, but these are more obvious marketing techniques. People know that they’re witnessing an advertisement. They know that they’re being forced to look at a brand.

Subtle forms of branding, much like that demonstrated through name badges and ID cards of companies such as Imagin Badges, is a great way to get your company’s brand stuck in people’s heads. Whether that’s in a store, on the business premises, or out on the streets as employees promote your business, hand out leaflets, or just travel around their local area. People remember imagery,

Whether that’s in a store, on the business premises, or out on the streets as employees promote your business, hand out leaflets, or just travel around their local area. People remember imagery, colour, and text when they see it.

Make a good first impression, and keep it consistent.

Your company brand only means something once your business has a good reputation. To achieve this, a good first impression is important, but a lasting impression is vital for success. Remember, a

Remember, a well-designed logo, enticing marketing campaigns and professional services are all well and good, but the brand starts to mean something to customers when you have a proven record of delivering on your promises. That’s what truly creates a good brand image.

Just How Cultured is Your Brand? Find Out Here!

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Being a cultured and refined brand is important in modern business. You want people to associate you with luxury and quality. But you also need to think about a lot of different factors that can affect this. Read on to find out more about just how cultured your brand really is.

 

Do You Have Diversity?

One thing that is sorely lacking in too many of today’s businesses is diversity. This doesn’t just mean background, race, religion or gender. It means diversifying the types of personalities you have in the company.

Doing a culture assessment is important, and you need to employ people from all walks of life. But, the most important thing is to focus on bringing different strengths and skills into the business. This is how you become more cultured and push yourself as a modern startup.

Have You Understood What Your Employees Need?

It might surprise you to hear that so many companies don’t actually know what their employees need. A big part of being a cultured brand is understanding your staff and being knowledgeable about what matters to them. You might even want to think about asking your staff about what they need from you as a business owner.

You’ll find that the most cultured brands in the world always take great care of their staff. They have made diversity, happiness and equality pillars of their brand ideals. You have to engage with your staff and motivate them. Make them excited about working for such a well-run and quality brand.

Are You Striving to be High-End?

Think about the sorts of products and services your business offers, and the sorts of clients you have. Are you happy with the current situation? You could probably stand to improve these things slightly. So, take this as an opportunity to become more high-end. Improve the quality of the business, and the services you provide. That way you will be able to attract a better caliber of customer.

The more high-end and refined you are the more cultured you become as a business. And this is the best way to transform your brand and move up the corporate hill. Customers want to get into bed with a business that’s knowledgeable and presents great quality. So this should be your focus.

Will You Think Big?

You have to make sure you have big plans for your company. Ambition is so crucial if you want to make it in the competitive business world. So, you need to think about where your company currently is, and where you want it to be.

Being cultured is all about having a vision and wanting to make your business an integral part of the world. You want to live long in people’s memories and become a recognized and respected brand. And the way to achieve that is to make sure you have lofty ambitions to work towards.

It’s important these days to have a cultured and refined brand. You need to make waves and develop a reputation as a great business. Therefore, making yourself more cultured will help to do this, as well as attracting a higher quality of client.