Modern businesses need to get digital if they want to keep up in a fast-paced world. Whether your business is just you or you manage a team of employees, you need to stay current so that you can compete with others in the industry. There are many digital tools that can be extremely useful for businesses of any size.
As your business grows, you might change the approach you take to different areas of your business. For each element, you can find different tools suitable for managing businesses of varying sizes. If you need to make your business more digital, try these tools on for size.
Communication is the key to good business, whether you’re communication with your employees, customers, or business partners. How we communicate has changed a lot over the last hundred years, and even over the last ten. There are now lots of convenient ways to communicate online, from sending emails to making video calls.
Email is still an essential way of contacting people, even with tools like instant messaging available. For businesses, being able to manage contacts and email lots of people is essential. Email management and marketing tools like MailChimp and Constant Contact are essential digital tools to consider.
Information Storage and Management
Any business or organization needs to store information and data of some kind. Some businesses might deal with more information than others. Everything was once done on paper, but there’s no need for that anymore.
Modern businesses should make sure they’re using digital methods when they can, especially because it’s more environmentally-friendly. It also saves space and money.
For businesses dealing with a lot of information, there are enterprise records management services that can help. They can store your records both physically and digitally, and allow you to view them digitally when you need to. Smaller companies might only need a cloud storage system, such as Google Drive or DropBox.
Managing money is, of course, one of the most important parts of running a business. Digital tools make it easier to do it with accuracy and could mean that people running smaller businesses don’t need to hire an accountant or bookkeeper.
While many small business owners start off managing their accounts using a spreadsheet, they often quickly move onto something more sophisticated by still easy to manage. For example, Quickbooks is a popular choice to manage finances in an easy manner. It makes it easier to keep track of everything and to send accounts to an accountant when it’s time to do your taxes.
Businesses need to focus on being productive if they want to make the most of the time they have. Maximizing productivity is something many business people strive for. They want to be as productive as they can in shorter periods of time, instead of having to spend all hours getting work done. Whether you’re a single person running a business or you have employees, you can find digital productivity tools that are useful for your business.
One major thing that helps productivity is being more organized, which is why many business people use tools like Evernote. It can also be useful to automate certain tasks to cut out unnecessary effort. For example, a tool like ITTT (or If This Then That) helps to automate workflow so that when one action is performed, another follows.
Marketing and Promotion
Promoting your business is at the core of its success. If you can’t get the word out, you can’t find new customers and keep your current ones. There are various digital marketing tools that can be very useful for businesses of different sizes.
Some of them can cross over with areas like communication, such as MailChimp. Other digital tools include Google’s platforms, like Adwords and Analytics, which help businesses to advertise and to analyze their website traffic.
Relationships with customers need to be managed so that each customer can remain a valuable asset to the company. There are lots of tools that can be used to manage sales, customer contact, and customer relations digitally and online. For example, Salesforce provides a number of customer relationship management solutions for businesses of different sizes and industries.
Nimble is particularly suitable for small businesses and combines customer relations with social media. Businesses should look for the digital tools that meet their needs when it comes to customer relationship management.
If you’re not already using a variety of digital tools for your business, you need to consider which ones are right for you. You could improve your business in a number of different ways.