Ever walk around a business exhibition and it feels like you’re in Time Square? There are so many advertisements bombarding you from all sides, it can be like a kid in a sweet shop for businessmen.
This is because when you walk by a stand, you should be able to see and understand exactly what it is that business is all about.
You can’t talk to all the people at the stand as they might be busy talking with another consumer, and neither can you wait all day to ask them basic questions.
Therefore when you’re heading to a business exhibition yourself, you’ll need to follow suit. Just because you have the basic premise down, doesn’t mean you can’t be adventurous.
Once you know how to set up your stand and what it should look like, then you can go onto experimenting with different face-to-face marketing skills.
1. Standing to a-10-tion
Booths are where consumers get to have a more intimate experience with a business and the marketing or sales staff. 10×10 exhibit booths are by far the most popular choice because they are small and easily transportable.
They combine different materials so it’s not just a plastic stand that will fall over easily. On top of this they allow more room on your designated floor which means, the booth can be like the island while your staff go out to swim.
Their obvious goal is to snap up people who are looking like they’re interested. They can bring them back to the booth when they need to give a demonstration, a better explanation or just taking down their details to such as name and email for other marketing or business purposes.
2. On a loop
It might sound easy, but making a marketing video is difficult to get right. It’s important you make this kind of video so you can play it on a loop on your flat-screen tv which should be placed at the booth.
You should really have at least 2 or 3 so people walking either side can get a taste of what you are about. In the video the visuals must be incredibly strong.
The sound is important but save that for when people wish to actually come to your booth and put on some headphones to listen to it. Therefore for this to happen smoothly, you should have one central TV that is for consumers and customers wanting a demonstration.
Otherwise, the video should be about why your product and or services are useful and how they can be used.
3. Comfortable Speakers
Not every marketing expert in your business will have charisma. They will have the knowledge of how to make a presentation but they won’t all have the skill to charm their way into talking with complete strangers who are busy with other things.
Therefore to have an ongoing team that is going to be working around the clock, you need those that are passionate about meeting new people.
They need to be very enthusiastic about the booth and what it represents as their genuine love for what they do will be a selling point to consumers.
At any business exhibition you are presenting in, you need to have a good solid stand. However logistically speaking, something that is transportable like a 10×10 booth makes sense in a lot of scenarios.
Creating a video that will explain what you’re about exhibit will be useful as it can be played on a loop to help pull in those walking by.