What would you consider is the most important result of running a business event? What are you looking to achieve? If only one thing could be taken away from all your efforts in setting up the entire affair, what would it be? Securing purchases?
This helps, but is a one-time thing. Networking well? This also helps, but building your own platform is always more effective than relying on others.
We’d like to argue that exposed branding is the most effective and idealistic result of your exhibition efforts. In fact, this is so much the case that we included it three times in the title.
With all of your presenting ability, you should do your best to hammer home your logo and name into the minds of your audience, so much so that recollection of either of these will help them remember the entire event in full.
Here are some tips to injecting your branding into the public consciousness through your events and beyond:
If you don’t have an identifiable theme, you can’t work well at crafting a coherent and memorable presentation for your audience. Your logo design must be appealing and memorable, and preferably simple.
Plaster this on every T-Shirt of your event staff, have it raised in large viewable platforms around the room.
If holding an open forum, or to mark the location of your offices, consider using event flag printing to craft a high-quality identifier, one that will simply shout ‘we’re here!’ to everyone who walks past.
Eye-catching theming is one of the best methods to hold a gaze and keep it, and the longer a consumer or potential investor looks at you, the more intensely their curiosity develops.
Everything you do within the walls of your exhibition should be depicted on your website, and every product/service you sell here or in the future should be imbued with links to all of your social media pages and dedicated websites.
It should serve as the hub for all of your exploration, a place where a consumer can click and find out everything about where you will be. Consider this the roadmap to all of your future events, and bestow that understanding with perfect clarity towards your clients.
It’s always a shame to see a small business trying to appeal to everyone. In the interest of reaching every demographic, small companies often lose their identity. If you don’t have a strong identity, you become awash in the other countless amount of businesses vying for a successful spot in the same industry.
Don’t be afraid to make your mission statement known, and don’t be afraid that some people will dislike it. It’s better to have a strong presence than none at all, and sometimes, that means treading on people’s toes.
Never be combative, but a little branding aggression can help you dominate the scene, and in the war for consumers hearts and minds, this is the most reliable way forward.
This advice should help your branding to no end, so much so that when discussing it you’ll have to name it thrice.