Being an entrepreneur is an exciting step in your life to undertake. Whether you have been doing it for years or you’re new in the game, you need to take some steps to make sure that people are driven to your services.
But how, I hear you ask? Here are some sure fire tips to follow to make sure you get yourself noticed.
Creating a Logo
Creating a logo that stands out from the rest is key to getting ahead of the game. Make it simple and memorable. You also need to make it clear what it is that you can offer your potential clients. Here are some great ways of making sure your logo doesn’t get lost in the crowds.
Attend networking events in your field. This will ensure that you’re always at the front and won’t get lost by missing out on the event. Read up on how you can make sure you stand out at these events.
One thing you need to make sure you have is plenty of business cards. Whether you’re at a networking event or you have just met someone that has mentioned they require your services, it’s always useful to have your business card handy to give out. Make sure they have up to date contact details, and again, your logo to provide consistency to your brand.
Lanyards are also a fantastic way of showing who you are and what you’re about. They’re especially useful to wear to networking events. You can even get customized lanyards from dynamicgift.ca/lanyards, where you can add a company slogan and yep, you guessed it, your logo.
They also look super professional so you can rest assured that people will be drawn to you. Make sure you use your lanyard on your keyring too, they’re eye catching so even if you’re at the grocery store, someone may notice it.
Make sure you offer more than everyone else can, and at a competitive price. You still need to make your profit, but adding extra in will put you at the top of the favorites list for you customers. Create some package deals so that people buy in “bulk”. This will also create the illusion for them that they are getting a better deal by buying more.
Create a Website
These days, everyone turns to the internet to find out about a company and its services. Create a website that’s professional looking, and can answer any queries potential clients have.
Have a contact page so it’s convenient for them to get hold of you, rather than searching elsewhere for your details. Also, have a page dedicated to price lists as this will work in your favor.
This is because clients are more inclined to contact a company if they know how much they will be spending. There’s nothing worse than trying to find prices and seeing that dreaded “contact us here for your price”, because you can’t be sure that you’re getting the cheapest about.