It can be very disheartening when you’ve spent a long time creating your blog and you’ve meticulously written a blog post (or twenty) and your blog still isn’t receiving any impressive amounts of traffic. You’ve got the content, so why aren’t people reading it?
How do I drive traffic to my blog?
Luckily, there are many different things you can do. Some of them may show an immediate difference, and others will show over time.
If you get Pinterest right, then your blog will be flooded with views. You need to make sure you use the correct sized image for your pins, interesting pictures and a catchy, keyword friendly title. Here is an in-depth guide to using Pinterest to drive traffic to your blog.
Guest blogging can bring in tons of traffic for your blog. Establishing yourself on other websites to your own will get your name around and it may give you the opportunity to link back to your blog. It may sound like a strange one, so check out this guest blogging guide.
Use SEO (search engine optimization) to attract viewers. Using specific keywords and using your blog post to display your keywords will help Google index your site when it’s crawling the internet.
The more you’re indexed by Google, the more likely you are to show up when someone Googles your keyword. Plugins like Yoast are brilliant for helping out with SEO.
Don’t just write willy-nilly. Form a schedule and stick with it for your blogging.
Use Social Media
Go further than Pinterest. Other forms of social media will also drive traffic to your blog. You want to be regularly using Facebook, Twitter, Instagram, Stumble-upon and YouTube if you vlog.
Understand your Audience
Know who you’re writing for. There’s nothing you can write that will please everyone, so pick a niche to write about and make sure your blog posts are interesting and useful to that niche.
Host a giveaway on your blog
The prize doesn’t have to cost the earth. Something as simple as a gift card that’s relevant to your viewership. You can host the giveaway using a program like Rafflecopter, just make sure you follow the rules they’ve laid out.
Everybody loves a giveaway, and if your giveaway is shared, then more people are likely to visit to enter. Make it so that people can enter once per day too, it means they will return to your blog and maybe even check out some other posts too.
Make your content shareable
Add sharing buttons to your blog so that people can share your content if they enjoyed it or feel it would be useful to their friends.
Reuse old content for social media
You could write a caption saying something like “A blast from the past [link goes here] – tell me what you think”.
Don’t forget to not post too much on your social media. It could come across as spammy and you will end up losing followers. Interact with people if they speak to you over social media, it will show that there is an actual person writing and not some mindless robot.
Remember, you may not see a difference in your views straight away, but keep at it and you will soon see the figures rising!