Retail businesses have changed a huge amount since the dawn of the internet. With so much competition online, it can be a real challenge to draw people into your store. However, even though the internet is a dominant force, people still choose to go to the high street as they are getting a personalized service that simply cannot be achieved through the screen of a computer.
The art of attracting customers into your store and getting them to actually make a purchase doesn’t follow an exact formula, but there are a few ways that you can improve your chances.
Make the Windows Shine
A lot of smaller retailers overlook doing window displays and instead let customers look straight into the store. An appealing display draws the attention of people, highlighting particularly popular products or any promotions that you have running at the moment. Good displays tend not to be overcomplicated, using one or two
Good displays tend not to be overcomplicated, using one or two colours to communicate the image of the store. Try not to cram too much into a single window as this can end up looking cluttered.
First Impressions Count
Retail is a particular area in which first impressions really do make all the difference. An eye-catching display at the front can make people stop and pay attention rather than rushing to the end without really focusing on anything.
Having a member of staff greet everyone as they enter is also a good way to make them feel welcome. Try to make the entirety of the shop visible (as much as possible) so people have the best impression of everything that is on offer.
Invest in Your Equipment
New equipment and devices are always coming out to enhance the shopping experience. Many people choose to pay using contactless cards or on their smartphones, so having devices to accommodate these payment methods shows that you keep up with current trends.
Some retail stores allow customers to have barcode scanners so they can scan items as they go around meaning barcode scanner repair may well be a service you require. Ultimately, any ways you can improve your customer’s’ retail experience can set you apart from the competition.
Draw Customers to the Right
Studies have shown that people naturally look left, then right as they first enter a store. However, customers prefer to walk right and go round a store in a counterclockwise direction. Entering any shop is a journey, so imagine your typical customer and the items that would entice them first.
Position these to the right and you make it more likely that customers will continue their journey right around the store and pick up the highest number of items.
Long, uninterrupted shelves tend to get skipped over. Try to create natural stopping points in the middle of long aisles. Signs or displays create a nice visual break, getting customers to pause before moving on.
Your ultimate aim is to get them to look at as much as your merchandise as you can. This will significantly improve your chances of them buying something.