Not all of us are good with technology. It can be stressful and complicated, and frankly, if it isn’t something that you’ve grown up with, chances are you might be a little flummoxed. But using technology to promote yourself has become an increasingly important part of business – it’s how people communicate and it’s how you can make your brand known across the world. Here are some tips on how to use the world wide web to promote your business…
Create A Website
First and foremost it’s time to create a website. A domain name will help people to know where to find you and it will also help you to be able to direct people to one page where all of your information is listed so that they can find out what exactly you do, how to use your services and any other information that might help anyone get in touch with your company.
A lot of people will use your website as their first point of contact with you so it’s important to make sure that it’s easy to use – hire a company who specializes in that area to set up the site for you, and make sure that you’ve enlisted plenty of people to help check it, to make sure that it’s user friendly. Remember that what’s obvious to you might not be obvious to everyone else.
Use Social Media
Social media can be a crucial tool in making sure that your business has a good online presence. Make sure that you have the same name on Facebook, Twitter, Google Plus and Instagram so that there isn’t any confusion and so that people don’t end up following the wrong accounts!
Hiring someone who understands social media to run your accounts is probably the best option – you don’t want to have too many technology hiccups that are visible to everybody because that can get a little awkward and make you look unprofessional. You could use a site like Tweetdeck to run searches on Twitter to make sure you pick up everything that’s relevant to you and so that you can schedule tweets for different times of the day.
The question on a lot of people’s lips these days is: What is SEO? Search engine optimization will help your website to be more visible in search engine results – which means that if someone searches for what you do on Google, your site will move up the listings which will make them more likely to click on it and thereby use your company.
If you’re not completely sussed on how to make SEO work for you, then why not hire a marketing expert who can help out? They’ll know what people search for and they’ll help to drop useful phrases onto your site so that it’s easy to find.
Develop A Company Voice
Finally, it’s important to make sure that your company develops its own voice online. Decide how you want to sound, whether that’s professional, chatty or funny. A lot of small companies rely on customer service to stop them being pushed out by bigger corporations and you should remember that the personal touch is just as important on social media.