When a lot of business owners first start a blog, they’re usually full of excitement and ideas and will be able to pump out post after post without ever slowing down. Soon after, it’s common for them to lose their momentum when they realize how much time and effort it takes to maintain a good blog.
One of the most challenging parts of starting and maintaining a strong blog is setting out a good blogging schedule. Here’s a deeper look into this.
Why You Need a Schedule
A lot of people and business owners who start a blog will simply write content whenever the mood strikes them. While it’s certainly possible to build a strong blog like this, the people who manage it are usually very talented writers, and even so, a lot of them find it’s far from the most effective blogging strategy there is.
Once you get through that initial burst of creative energy, it’s going to become much more difficult to come up with fresh ideas on a regular basis, which in turn can lead to a clunky, unprofessional stream of content. By creating and then sticking to a schedule, you’ll be able to mitigate writer’s block and add a firm sense of structure to your blog.
Take it One Day at a Time
Most of us don’t like to work on the weekends, so we’ll cut Saturday and Sunday out of the picture for now. Yes, it can help with your productivity to work over the weekends, but you’re not going to be all that effective if you burn yourself out with effort!
One of the most popular and effective blogging schedules people can use is one that’s based on days of the week. This will help you get into a weekly routine for different tones of writing on different days, and make it easier to fit your blogging in with a scheduling tool such as Website Rocket.
While you’ll naturally begin to tweak and re-arrange your schedule depending on the specific needs of your content marketing, here’s an example that you may find helpful:
Monday: Focus on something that typically bothers your target market and how they can overcome it. People are already irritable on Monday, so give them something to vent against!
Tuesday: Focus on social media, finding pages and accounts that would be useful to your target audience, with a little bio on what they should use them for.
Wednesday: Go a little out of the box, focussing on something weird and wacky, though still linked to your niche in some way.
Thursday: Give back to your readers with a tutorial on how to do something your product or service would help them with. Just don’t make yourself obsolete!
Friday: Do a traditional piece of journalism, covering an interesting and recent story to do with your industry.
I hope that this post has helped you form a blogging schedule that will allow you to create a stronger, more structured blog. Content is king, and it all starts with a good plan!