4 Ways To Sell Real Estate

 

real estate

Got a property you’d like to sell? There are multiple ways to flog real estate that investors, in particular, ought to be aware of. Here are some of those methods – along with the pros and cons.

Go through an agent

Most people selling their property will go through an agent. The pros of this are that you’ll receive professional marketing for your property, exposing it to a far greater audience than if you were to sell via any other method. Real estate agents, however, do charge an agency fee to the seller, which can make the price of moving that extra bit more expensive.

So, which agency should I choose to help sell my house? If you’re going down the agency route it’s worth noting that there are all kinds of agencies to fit all kinds of properties. Some may specialize in commercial buildings, some may specialize in low-end properties and others may focus on the luxury end of the spectrum.

There are also real estate agencies that work exclusively online, whilst others have a high street store. Do your research first by looking at the other property they deal with on their site or social media page.

There are also real estate agencies that work exclusively online, whilst others have a high street store. Do your research first by looking at the other property they deal with on their site or social media page.

Sell directly

Cutting out the middleman and selling directly is the second favorite approach. Here, you won’t have to pay that extra agency fee, although you will have to handle all of your own marketing. Not opting for an agent also means that you have to host all your own viewings, which may mean booking time off work or only accepting viewings at certain times.

Selling directly is ultimately a lot more work, but if you have experience in marketing you may not have much problem with it. You’re worth using a listing site – some of which require payment but won’t be anything as expensive as an agent.

Go to an auction

Property auctions are a great way of getting rid of those hard-to-sell properties. Once the hammer falls, the buyer is also in a legally binding contract which means they must pay the deposit there and then and cannot pull out – whilst buyers may have more freedom to pull out via an agent or selling directly.

However, auctions do have a lot of financial cons. For one, you have to pay commission, which is often 2.5% of the property’s value, regardless of whether the property sells or not. Secondly, you’re unlikely to make much of a profit, with many properties selling for 40% under their market value (people do go to auctions for a deal after all). This method should only be taken if you really need to shift a property quick.

Swap your property

A method that’s still relatively new but is increasingly becoming more popular is swapping your property directly for another one. This can limit your options, as you need to find someone else who is happy to do the swap, but can cut out most of the fees of other property selling methods.

Experienced real estate investors may be able to use this technique to buy a property for a bargain price and then flip it at a much higher price, making a tidy profit.

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