Packing suppliers have seen the game change recently. What was once a matter of boxing and shipping has now become an art form. The way an item or a product is packaged can tell you how special and how luxurious an item is.
Amazon is a great example of a company that places little regard in the way their items are boxed, and they often come under fire for their excessive waste in using a huge box for a tiny item. On the other hand, when you receive something from Apple, you get a shiver roll down your spine and all you can do is smile in undeniable anticipation. It turns it into an experience.
But the need for this type of packaging is rare, and if you are considering starting your own packaging business, you will probably want to start in a more generic niche, like bubble wrap or bottle tops and expand from there. But don’t despair, we are here to help you better understand what you need to do and how you can achieve success.
Know Your Niche
Why is this at the top of our list? Well, by knowing your niche you will know which specific market you should be targeting instead of spreading yourself thin by trying to attack what is an immensely diverse industry.
By attacking a niche, you will be able to focus all of your energy on it, which will see you better use your time and more effectively spend your money. If you are unsure of what niches are available, break the possible markets down into chunks.
It could be you sell packaging to the cosmetics industry, or drinks industry, or specialize in biodegradable packaging.
Whatever it is you decide to go into, you are going to need to have the correct equipment. It could be that you lease this equipment at first to reduce the financial burdens and risks, and then buy everything you need at a later stage when you have the capacity to do so and know what it is you will need.
You are then going to need a space in which to start manufacturing, so look at warehouses that are available. We recommend leasing and, remember, a postcode should not be about luxury it should be about efficiency. The location should be done with cost-efficiency in mind, so pick somewhere near your target audience and where you can easily ship to all corners without sacrifice.
Once you have a space to work out of, it is imperative you lease all the equipment you will need. It could be that you invest in 3D printers, or robotics, or a myriad of other things. But don’t stop there, because while these will boost your efficiency, you will need a workforce that knows how to get the best out of them. For example, if you have injection moulding equipment then make sure you invest in injection molding training. It is that simple. Having the right equipment is critical, but it is not enough.
You are going to need to register for permits if you are going to operate in the retail sector, that is a matter of fact. Which exact permits you will need is not clear, so always contact the small business development office to ensure you know exactly which permit you are to have as stipulated by law.