Archive | January 2017

3 Practical Techniques of Giving Your Company A Brand New Brand

Promoting a business is difficult, no matter how successful or lucrative the industry, and no matter how individual or overcrowded your specific niche may be. Marketing depends on customers, and customers are picky. It all comes down to the brand behind your products and services at the end of the day, because this is the only way people can separate an ocean of near-exact services offered by several dozen practically identical organizations.

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So, how does your company stand out amidst all the noise? How do you make your brand special in way that your competitors cannot? Well, there is no easy answer. I can offer suggestions as to the route you should take when adopting a new brand, however; suggestions that seem to work for more successful competitors when it comes to reeling in potential clients. You have to figure out what customers are looking for in a business such as yours.

Your online techniques.

It’s the advice you’ll hear over and over again, but there’s good reason for that. Online marketing is the highway to brand success. Whether your business likes it or not, the digital world is where consumer interest lies. Your company doesn’t have to be a tech organization in order for online marketing to be relevant to it because technology and software have both become relevant to businesses in all manner of industries.

Mastering the art of promoting your brand through online means will transform your business if done correctly. Just using the internet isn’t enough. Every business uses the internet in the twenty-first century. If you want to utilize social networks to your advantage, you have to understand how to market your brand through Facebook, and you have to understand

If you want to utilize social networks to your advantage, you have to understand how to market your brand through Facebook, and you have to understand why LinkedIn is relevant; rather than simply creating an account and never looking at it again.

Conduct a little research into SEO practices, and you’ll see that you can draw in a huge range of potential partners and employees through LinkedIn, as well as garnering interest from customers through a responsive website. Your online content needs to be optimized for the best results.

Spread your brand through all available means.

Online marketing and traditional methods, such as billboards as posters, are effective, but these are more obvious marketing techniques. People know that they’re witnessing an advertisement. They know that they’re being forced to look at a brand.

Subtle forms of branding, much like that demonstrated through name badges and ID cards of companies such as Imagin Badges, is a great way to get your company’s brand stuck in people’s heads. Whether that’s in a store, on the business premises, or out on the streets as employees promote your business, hand out leaflets, or just travel around their local area. People remember imagery,

Whether that’s in a store, on the business premises, or out on the streets as employees promote your business, hand out leaflets, or just travel around their local area. People remember imagery, colour, and text when they see it.

Make a good first impression, and keep it consistent.

Your company brand only means something once your business has a good reputation. To achieve this, a good first impression is important, but a lasting impression is vital for success. Remember, a

Remember, a well-designed logo, enticing marketing campaigns and professional services are all well and good, but the brand starts to mean something to customers when you have a proven record of delivering on your promises. That’s what truly creates a good brand image.

3 Tips on How To Survive Commercial Construction Process

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Although the end results of commercial construction projects can be exciting and hugely beneficial to your enterprise, it’s not the simplest thing in the world, and can be extremely challenging from the initial planning stages to the last days of construction. If you’re about to tackle a project like this for the first time, here are some of my best tips for surviving the commercial construction process.

Ask Questions

As a business owner, you might have gotten used to a position where everyone expects you to understand all the little details and constraints of every project. Naturally, this can make it feel a little strange to ask questions and clarify things.

However, the contractor you hire is going to have a lot of experience with these kinds of projects, and they certainly won’t expect you, the business owner, to know everything there is to know. Naturally, you’ll have certain queries about the road ahead.

What kind of ROI can I expect? What’s the approval process in the area where you’re building? What is the meaning of design and construction? What additional fees should I prepare for? Whatever happens to be on your mind, be sure to ask the contractor.

Communication and Meetings

Communication with the key players on the team is essential in any kind of project, and even more important when it comes to something as large and complex as commercial construction! A good relationship with your project team, characterized by open, proactive dialogue, is integral to your future success.

Long before any actual work starts, make sure you establish a dependable point of contact between you and the construction team, which will ensure the communication process doesn’t hit any slip-ups. Make sure you’re applying any kind of tech which can make the communication more fluid and easy.

There are many cloud-based construction management programs out there, which will allow you, the project manager, the contractor and so on to keep in contact with each other and share important documents in real time. Even with this in place, meetings can be very important to keep things running smoothly.

When you’re in the approvals stage, be sure to attend any public hearings which have your building on the agenda. Once work begins, you should also have bi-weekly sit-downs with your contractor and their upper management on the job site itself.

Prepare for the Unknown

Provided you take your time in the bidding process to find a construction company that fits the bill, almost everything in the project should go according to plan. Note how I say almost.

Any construction project, especially ones on a commercial scale with more variable factors, is likely to have some kind of unexpected slip-ups and setbacks. For example, if your project entails renovating an existing building, you might find that the layout or underground utilities aren’t quite what was specified in the early planning stages.

Furthermore, the weather isn’t always that cooperative, and it’s fairly likely that work will be rained or snowed off for one or two days. Make sure you’re taking these possibilities into account!

The Most Worthwhile Investments for Your Growing Startup


start-upWhen does a startup become a fully-fledged business? If you’re like many entrepreneurs around the world, then that occurs when you have to make an all-important decision: how do you expand? It doesn’t matter if you’re selling fresh doughnuts from the back of a van or designing logos and banners for high-profile clients, you graduate from being a startup when you’re presented with a choice on how to grow your brand.

But there are many paths that your business can take. Do you take production into your own hands and start a factory? Do you expand into the global market? Do you take on more competition by encroaching on another company’s territory? While these are all very expensive and challenging goals, some of them are more productive and beneficial to your company than others. Here are a few examples of the most worthwhile investments for your growing startup.

Accounts and Lawyers

Maybe you’re completely capable of doing the finances on your own, but is it really worth your time and effort? Accountants will negate all the tough work involved in sorting out taxes and managing your budget. They’ll be your advisors, offering you expert advice on how to efficiently operate your business.

Lawyers are also mandatory when your business starts to grow. As you gain more attention, more imitators will pop up trying to seize and opportunity in stealing your customers, and the only way to swat them away is to hire lawyers that are capable of shutting down copycats.

Customer Service

Customers are the lifeblood of your business. Without them, you have no audience to buy your products or services. The goal is to make sure your customers feel valued. Send them emails celebrating their purchase, give them messages on their birthdate, send them exclusive deals and provide the best customer service that the world has ever seen.

Don’t outsource your customer service to a cheap third-party company that doesn’t understand your product or your customers. Invest in proper in-house customer service where you customers can speak to real, knowledgeable people that can help them with their issues and queries.


Production doesn’t have to mean an entire factory or production line. While it’s a good investment if you’re doing particularly well in your industry, it’s simply far too expensive for a budding startup to think about.

However, there are times when a couple of specialized machines can save you money in the final production process. Let’s take 3D printing for example. There’s no getting around the cost of having your products made, but do you also need to request for them to be painted and finished as well? Absolutely not.

The raw product can be sent to you and you can invest in something like powder spraying areas to add color and the final touches to a product before it’s packaged and sold.

Cloud Technology

The cloud is ripe with cheap solutions to your problems. Are you suffering from failing storage hardware that needs to be replaced? Then look to the cloud for an alternate method of storage that can be accessed from anywhere. Not only is it cheaper, but it’s also safer.

Cloud storage is extremely secure and doesn’t suffer from physical damage like your current storage mediums. You can expand the security services and accessibility by investing more money, and it’s certainly more cost effective and productive than buying physical hardware replacements and hiring an engineer to fix it.

Tips For Getting The Most Cash From A Property Sale

Real-EstateWhen it comes to selling a property, whether for personal or commercial reasons, you’ll need to perform a lot of research. Believe it or not, there are lots of techniques you could use to ensure you make the highest profits possible.


Most of them are pretty simple, and so you should read the information in this article carefully. With a bit of luck, you could end up earning thousands of dollars more from the sale if you’re smart. It’s all about timing, and making sure you have the best information possible. Of course, there are always elements of luck and chance involved too.

Research annual market fluctuations

While it’s impossible to predict when the property market might boom, you can take an educated guess. Prices will always increase over a long enough period. However, it’s the small alterations in value that make all the difference.

For instance, you should never try to sell a house during the month of January. As buyers spent so much cash at Christmas, they are less likely to make a decent offer. Likewise, selling during the summer is always a wise move. People feel happier and more willing to spend cash and work hard.

There are lots of blogs and magazines you could use for advice. So, make sure you subscribe to some of them as soon as possible. That way, you will have enough information to capitalize and make a killing at the right time.

Renovate the property first

People selling their family home should remove all personal photographs and decorate before viewings. That way, potential buyers will see the property at its best. Those selling for commercial purposes should strike deals with local contractors.

Experts like Kell won’t charge the earth for their services. In most instances, they just have to bring the home up to scratch and ensure it’s clean and tidy. Business owners won’t have enough time to handle that task without assistance.

So, take the time to research painting and decorating companies as soon as possible. In most situations, it’s feasible to complete an entire house in a matter of days. That means the job shouldn’t hold up the process of selling too much.

Contact the experts for advice

There are many specialist property advisors out there who can point you in the right direction. Whether you have issues with pricing, regulations or anything else, help is at hand. You might have to pay a small fee to get the information you require. However, it’s worth the expense.

Members of The Lars Group claim many clients can receive up to 10% from a sale after seeking guidance. That might equate to thousands of dollars depending on the initial value of the property. At the end of the day, that strategy would help you to save a lot of time, and it could also give you a little more confidence.

Now you know how to get the most cash from a property sale, we hope you won’t lose out in 2017. There is nothing worse than knowing you sold something for $300,000 only to discover you could have made a lot more. So, don’t rush into anything, and always get the best tips and information before you begin.

Trade Secrets: How to Make the Most of Your Trading Investments

It’s no surprise that trading has become one of the most popular methods of gaining an income at home. People can rake in ridiculous amounts of money per week from successful trades, and it’s possible to start from a humble sum of money in the double digits. Sure, it takes a while to start and there are many different types of trading to learn when it comes to investments, but it’s a great way to expand your portfolio and there are some relatively safe ways to trade.

So whether you’re eager to get your feet wet in the trading world or if you want to brush up on your knowledge before you set off into the wild blue yonder, here’s some guidance that can be applied to all forms of trading.

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Accept Your Losses

There’s nothing wrong with losing out on a trade or failing to make money. There’s a saying among trading communities: “Everyone’s a loser”. In other words, everyone will lose at some point, but it’s up to you to control how much you win as opposed to losing.

There isn’t a single trader in the world that has traded for more than a year and hasn’t experienced a single loss on their record. Whether it’s a small loss or a big one, you need to be mentally prepared to lose now and then.

Just keep in mind that as long as you’re on the green with your trading account, you’re still making a profit. Start small and work your way up, don’t hesitate to use just a small percentage of your funds every day and keep a calm and collected mentality whenever you trade. If you lose, shrug it off.

Learn from it and ask yourself why you failed. Stop trading for a moment if it really affects your mind, then take a look at the numbers, read up on the news and try to discover why the price fell. As long as you love your losses and learn from them, you’ll become a fine trader in no time at all.

Understand Your Broker

Every brokerage has different conditions when you sign up with them. Opening an account might require a minimum deposit that could be three or four digits, so make sure you carry enough money in your bank account to start one up.

It’s never a bad idea to read up on the small print as well. Understand all the terms and conditions so that you won’t be caught off guard. Online brokerages don’t require much of a deposit at all, and they might even offer you free trading accounts to try out before you invest real money.

There are many brokers on the internet that specialise in different types of trading. For example, a forex broker will, as the name implies, specialise in trading foreign exchange. There are some platforms that offer multiple types of trading as well, but it’s a good idea to research on every broker that you want to trade with and make sure they are getting positive feedback and reviews from traders.

There are many trading communities around the internet that you can join to discuss strategy, brokers and even let off steam or gloat about your trades.

It’s Not Gambling, so Don’t Treat It Like a Casino

You might be wondering about the similarities between gambling and trading. After all, you’re investing money into something with different odds, and you might end up losing your money or making a big profit. It’s undeniable that it feels like gambling, but if trading is gambling then so is starting up your own business venture.

What many people don’t realise is that trading needs to be set up and thought of like a business. You’re investing money into something specific with the hopes of getting a return—not rolling a dice.

You can’t research the cards at a blackjack table and look at their track record or the industry they are in. With trading, there’s more to it than just face value. You can read the market, you can analyse different statistics to make smart decisions and, best of all, you can pull out of a losing trade to minimise your losses.

Know Your Limits

If you haven’t already, then you need to separate your trading and personal accounts. Never trade money you can’t afford. The money you spend trading should be separated from your daily necessities such as rent, bills and food costs.

The best way to do this is open a new account, deposit a large sum of money into it, and then work off that. Any profit you gain should be made from this initial deposit. Treat it like your lifeline and never add any more. Traders, even beginner ones, will be able to make a profit as long as they are disciplined and patient.