You might not be aware of this but psychological processes could have a massive impact on the success of your business. In fact, it’s possible that the way the mind works could be the reason why certain businesses are huge and others are quickly forgotten.

There are several areas of psychology that with a little understanding could help you push your business to new heights. It will tell you what areas of promotion you should be focusing on and which ones you can just forget about. Let’s start by thinking about memory.

Bad Memories

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As sad as it sounds, humans are actually more likely to remember a bad memory rather than a positive one. This essentially means that human beings put more of a focus on the negative aspects of life. The message for business owners here is simple.

Don’t be downhearted if you find that you have more negative reviews than positive feedback online. People are more likely to write and complain if they have had a negative experience with your business.

They might even look out for areas of your business that they weren’t happy with in an otherwise great service. Therefore, reviews online can’t always be trusted. It’s likely that you’re actually delivering a far better service than it seems.

You often see evidence of this in the positive reviews. People seemingly can’t understand how those who have given poor reviews can be talking about the same company.

Pictures Over Words

It’s not the only way memory could affect your business either. Research also shows that we are more likely to recall pictures and images compared with words. Therefore, if you want your business to have a lasting impression you need to think about the logo, not necessarily the name of your brand or product.

If the logo is exciting and interesting, you can bet that customers are going to recognize your business the next time they see it. Of course, you could also go for the double punch like Apple have. In this case, the name matches the image.

Viral

What makes a piece of content online go viral? Why are customers and users more interested in certain media compared with others? Research shows it’s all about the story. People are more likely to connect with content where there’s a beginning, middle, and end. Ideally, it just needs to be something that they can follow. If you want to check how your current content is doing online, use a service like Chatmeter. They’ll monitor it for you.

Personality

You need to show the people behind your business as much as possible. Did you know that people are more likely to click on a site online if there’s a picture of the owner? It’s true, individuals are more likely to trust people than a massive business, and this shouldn’t be that surprising. They are looking to form a connection with the individuals who they buy their products and services from. If you can’t give them this, you might find they opt for a company with a person that they do recognize.

As you can see, then it pays to know a little about how the mind works and human processes when laying out a marketing campaign. It could be the difference between a massive hit and a huge miss.