Archive | January 2017

Why Marketing Means More

If you are a marketing professional, then there will be times where you will be asked to go above and beyond the criteria of your role or job specifications. These could include different aspects such as meeting clients instead of your superior or boss (they may feel you are more suited to meet the client if they, too, work in the marketing industry), assisting in the development of technology or social media within the business, and also could envelop you in putting on, running, and hosting events, conferences and seminars.



A marketing professional should be aware that their role can consist of much more than just their job description. A person who works in marketing, however, should be more than able to handle anything thrown at them (not literally, of course) in the workplace.

Marketing comprises of a lot more individualistic skills than a lot of jobs in the same sector. Marketing is a job for the organized, and for people who have experience in running and managing different and varying aspects of a business.

For example, of a marketing professional was asked to run an event for a company, they would know what Venue Booking Software to access and which software would help them the most.

Of course, a job role always differs within each and every company. Some employees who work in marketing for a big company will, more than likely, be employed to do just that – market the company.

Their skills could lie in many areas – promotion, social media, advertising, design, sales – but, at the end of the day, they have been hired by a big company on the basis of their past record, experience, and ability to turn their working hours into money for the company in the form of customers, sales and investments.

If a marketer works for a smaller company or a start-up business, then the chances are that they will be asked to go above and beyond their job description – but it will all be relevant assets to add to a CV.

This isn’t taking anything away from working for a small business, but with fewer employees working at a business, it is common for everybody – from the boss to the IT department to the receptionist to the administrators – to all amalgamate and work together to achieve an outcome. However, the job role will always be marketing and that is where skills and creativity and nous will come in use.

More companies are seeing the benefits of adding marketing professionals to their workforce, and it is not hard to see why. Most marketers have gone through years of education, and training. Some have taken the profession up and worked really hard to achieve their goal through volunteering, low paid roles and getting to know people in the business.

If you take a look at all the freelance marketers out there, you have plenty of choices. But it is essential that you make the right choice, and employ that person who can make a difference to your business.

5 Things That Matter Most in the Food Industry

The food industry is a great area in which to start a business. The main reason for this being that we all eat food every day, and it has to be made by someone. So, by creating a company, you could make some money by selling great food to the public. Whether you want to create a food stall that tours events or product food on a mass scale, there are some things that matter most.

  1. Great Taste

It makes the most sense to start off by mentioning the most obvious thing first of all. Taste is what matters when you’re selling food. If your food tastes bad to most people who try it, you will never build up a customer base that keeps coming back.

That’s key because food businesses only survive if customers buy from them repeatedly on a regular basis. So, taste test the products you produce before you actually present them to the public for sale.


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  1. Health Implications

The health implications of the food you sell is something else that is starting to matter more than ever before. If your food is packed full of sugar and additives, it might taste good, but many people will be put off by the fact that it’s so unhealthy. Think about who your target audience is when you create your food products. Some demographics will care more than others about the health implications of the food they eat and buy.

  1. The Visual Appeal of Food Products

The way the food you sell looks matters almost as much as how it tastes. If you don’t make the food look presentable and appetizing, you will have real trouble selling it. We eat with our eyes before the food even enters our mouths. If it looks like it won’t taste good, many people won’t even give it a try. So, don’t assume that this is something that is secondary and that doesn’t really matter that much because that’s not the case at all.

  1. Sanitization

People will not buy food from your company if it gets a reputation for having poor sanitization standards. Everything needs to be kept clean and safe where food is being made and packaged. You can get a tube conveyor to transport food from one place to another when it’s being packaged if you want to ensure that the process is carried out in a clean and safe way.

  1. Appropriate Branding

Branding is important for all businesses, and this is just as true in the food industry as it is in any other. To get your message across and get consumers interested in what you’re selling, you need to get the branding right.

If you want to sell to parents with children, appealing to both the parent and the child will be important. If you’re going for an older demographic, a more classical approach to branding might be called for. Just make sure that it’s appropriate for your give audience.

How to Deal With Business Litigations

business-litigationThe statistics on litigation are just nightmarish. According to evidence uncovered by Forbes magazine, between 36 and 53 percent of small businesses get embroiled in some form of litigation or another during the course of a typical financial year. 90 percent of companies are involved in some kind of legal procedures at any given time.

For this reason, entrepreneurs need to take some serious time out to consider the legal risks and implications of their activities. At some point, the odds are overwhelming that you’ll have to engage with the legal system, defend against being sued, and try to win the case.

Here are some practical steps you can take to defend yourself when a dispute arises.

Get Insurance

Here’s some advice for people going into business: get insurance. Every time you transact with anybody, be that your customers, your employees or your stakeholders, your company are at risk of litigation. The threat of a malpractice lawsuit is ever-present.

It’s also worth getting other forms of insurance too, especially if your business relies on a small group of essential people. What if one of those people were suddenly to get sick? Could your business survive? Key man insurance is designed to pay out if somebody who is essential to your team can no longer work at your firm.

Protect Intellectual Property

Intellectual property lawyers usually charge a flat fee to come and audit your company and identify your key intellectual property. They’ll also provide advice on how to protect it, especially if you plan on selling overseas.

Businesses also need to step up their game when it comes to trademark protection, given the rise in trademark trolls who register trademarks, just to prevent legitimate businesses from using them. Find out how to trademark and use all legal methods available to your to shield your company from copycat behaviour.

Get Formal Agreements With EVERYONE

Disputes between investors, owners and suppliers are a common occurrence. They shouldn’t be.Usually, disputes arise because of the fact that various parties aren’t reading off the same hymn sheet. They each have a different idea of the level of service that they should be offering or their particular commitment to an enterprise.

Signed contracts are proven to reduce the amount of litigation and also reduce the cost of legal proceedings. If you’re not sure your agreements are sound, get a lawyer to look over them to see if there are any issues. Lawyers understand your rights and obligations and may be able to offer additional advice on how to better protect yourself in your particular industry.

Protect Yourself Against Workers

Anybody, whether an official employee or a contractor, who works for your company should have a contract. Don’t just rip a template contract off the internet and hope that this will suffice: instead, create one that actually suits your business and is unique to you.

Also, make sure that all disciplinary procedures are in writing in your employee handbooks. Ensure that behaviour and policies are transparent, including policies on things like BYOD and social media usage as these are common sources of conflict in the modern workplace.


Working in Construction? Your Website Is More Important than You Think



Many of the websites you find in the construction industry aren’t really that exciting, and this is a problem. You might think that a business website in this field wouldn’t need to be exciting. It should just be basic, simple, and functional – right?

The problem with this is that putting a focus on the efficacy of your website really helps you stand out in this line of work – and standing in construction is absolutely essential to the long-term success of your business.

If help a website gain more popularity – which, yes, does mean “get more Internet traffic”, it will increase the visibility of your business. Here are some simple and effective ways to improve your construction business website!

Branding and design

Branding is an important step to pretty much any kind of business you can think of. It’s key in establishing a personality and image for your business. People find it much harder to connect to or even remember a business with weak branding – and your website is key to this entire process.

This sort of thing isn’t thought about enough in the construction industry. But it’s an essential part of making your website stand out, especially when the visual elements of your branding are incorporated into the design of your website.

Insight into your methods, materials, and partners

You should put a focus on making sure customers that much about the materials and equipment they use. A lot of companies seem to assume that such information is probably too technical or even boring to prospective clients.

But there will be loads of potential clients out there who will appreciate more insight in your process. If you work with high-quality collaborators in steel, for example, then let people know by referring them to the relevant steel building reviews. This helps highlight your focus on quality.

Put some focus on what you’re best at

You may want to put more focus on the skills and projects that your company really excels at. If your website is a bit too vague about the services that your business can provide, then it makes it a bit harder for clients to track your website down when performing Internet searches. (And that is precisely how the vast majority of people who need a project outsourced find the company they’re going to work with!)

Speaking of which, even a construction business is going to have to put some focus onto SEO to ensure that your website can be found with the desired search terms on a search engine like Google. This narrowing down to your specialties will help with your SEO tactics, but consider working with an SEO agency to sharpen things even further.

Include a blog!

Yes, a blog is key to making sure the word gets out about your business. Blogs can be used to update users on the interesting news in the construction industry, as well as to provide tips and insights into various projects. When it appears that you are sharing insider tips, your business begins to look much more professional, creative, insightful, and generous. And these are definitely elements that will help attract clients to your business!

3 Secrets Behind Successful Online Selling



No matter what it is that you hope to sell online, there are a few things that you really need to get right if you want it to be a success. Successful online selling is quite different from doing well offline, although of course there are a few crossovers and a few similarities. In general, however, it is a whole different affair, and you need to learn its own ropes if you want it to be a success.

In this post, we are going to help you with that by looking at a few of the essential secrets behind successful online selling. Whether it is a whole business devoted to online commerce, or you are just trying your hand with online marketplaces, these tips should help massively in leading you towards greater success. Let’s take a look.

Market First

We all know that marketing is a hugely important aspect of any business. But you might not have been aware that the timing of it is also hugely relevant. As a general rule, it does help a lot if you market your business first and foremost.

Marketing before selling means that you will have many more interested customers by the time you get started, and that will be a healthier start to the business than if you market after the fact. Of course, the quality of the marketing is also important, so you should make sure that you are putting enough effort into making sure it is top quality.

What’s more, getting your brand out as early as possible is always one of the most important things you can do.

Have An Easy-To-Use Marketplace

The easier you make the whole experience for your customer, the more likely it is that they will return to you, and the more likely it is too that they will help you by spreading the word about your business themselves. If you are looking to make it as easy as possible, then a good place to start is with the actual website itself.

Your online marketplace needs to be as user-friendly and simple to use as possible so it might be worth using a service dedicated to just that. You can these days create a marketplace in few clicks, so you should take advantage of those services when you are setting up your online business.

Find Existing Customers

One of the biggest mistakes that people make during this entire process is that they try to build up a customer list from nothing. In fact, this is incredibly difficult. It is much more effective, and less time-consuming, to simply find existing customers elsewhere, and entice them in with great marketing and promotional activity.

Look for people who are already interested in the kind of thing you are doing, and try to build a customer base from that. This is much easier, and much more effective, and you won’t waste quite so much time as you might do otherwise. With any luck, you can find enough customers to get going in no time at all.



5 Ways to Make Money Online From Home

With the increased scarcity of formal employment opportunities, the internet has provided unlimited alternative solutions to make a living globally. Today, with only a computer and internet access, you can connect with individuals worldwide and land into legitimate job opportunities at the comfort of your home.


Are you tired of working for someone else from 8-5pm? Are you in the wrong profession that is not your passion? Do you want to become your own boss and work at your own convenience?

Well, try a work from home business and make money online from home using these amazing DIY techniques.

1. Online Surveys-

There are many companies and organizations out there looking for individuals to give their opinions on certain products or decisions. This is a great money-making opportunity that you can take advantage of and earn extra income at the comfort of your home.

You can choose to fill out surveys on a particular topic since most of them are diverse. They range from entertainment, politics, product reviews, education, and health among others.

Online surveys are easy and do not require much time to fill out the forms. Therefore, you can do a number of online surveys in a particular day and earn yourself an extra income.

2. Blogging-

Do you have a passion for writing? Did you know that you can monetize your skills online? Yes, if you enjoy blogging on a given topic such as health, travel, business, tech e.t.c, then, you can turn your passion into a lucrative money making opportunity.

You will first need to create a blog based on your topic/niche of interest.  Then post educative, quality and concise content regularly.

Once you grow your readers by increasing website traffic, you can approach brands with products in your niche and offer paid advertising opportunities.

The most popular ways of blogging for cash includes; selling ads, paid-per-click programs, products mentioning and product reviews.

When you start blogging, you make passive income while doing something that you are passionate about.

3. Monetizing You-tube Videos-

If you have passion for making/recording videos, then you can turn this into an amazing cash-cow by creating a You-tube channel. All you need to have is a high-quality web-cam or any other video camera, computer and internet connectivity.

When you prepare high-quality videos that are informative, interesting and engaging focused on a particular theme, you are guaranteed to get more viewers.

More viewers mean cash and you can partner with YouTube and share ad revenue. On the other hand, you can decide to sell your own products and market them on YouTube.

Monetizing YouTube videos is a great opportunity that anyone can venture into and make extra income while working from home.

4. Domain Flipping-

With the current trend of digital technology, every company or organization is looking to have an online presence. This means that they will be required to buy a domain name. What if you buy domains and later sell them at higher profit margins? That’s what flipping domains for profit is all about.

All you need to do is to visit websites that list domains that are up for grab and buy domains at affordable prices.

Once you have acquired the domains, list your domains with Cathy descriptions that can attract potential buyers and have them listed for sale at sites such as for higher value.

Domain flipping is an easy way of making money online and you can do it at home.

5. Affiliate Marketing-

With affiliate marketing, you get paid a commission by promoting/selling a product on your website or blog. Brands will pay you a given percentage for every product that is bought through your link.

When your blog has high traffic, affiliate marketing is a good opportunity for you to make passive income with less effort.

If you blog about technology and you have huge number of followers, you can collaborate with brands that sell products on tech niche and promote their products/services on your website and earn a commission in return.

Bottom Line;

While the internet provides an ocean of money-making opportunities while working from home, there are few things to consider. Work from home jobs come with their share of challenges and if you are not careful, you can end up in the wrong hands.

 There are thousands of Scammers on the internet and you should always do your research well before entering into a contract with individuals/ companies that might end up stealing your cash.

 Visit sites such as to learn more about making money online with legitimate sites that offer genuine online jobs.


Top SEO Techniques For A Broader Marketing Canvas

Getting your business product out there to the relevant markets is a much bigger challenge than it has ever been. You may feel like that you are struggling under the pressure to communicate your brand, and you are not alone! Even the larger companies are feeling the pinch now.

With so many smaller organizations creeping up in numbers, you need to find a way to push your business out there, whether you implement a new marketing strategy, or you need to understand where you may be going wrong in your current marketing ploy, and this is where SEO techniques come into play. To appear higher in search engine rankings requires some tweaks to your website, and a few are as follows.



Publishing Content That Is Completely Relevant

It may sound completely obvious, but you would be surprised how many websites stray away from the original source material. In order to get your search ranking higher, you just need to make sure your content is created for your intended user.

This will increase the amount of web traffic going to your website, and therefore it will increase your relevance and increase your authority as a company. Regardless of your product, whether you are a blog or whether you sell toys, you need to make sure your content is relevant. Another little tip is to put key search terms into your website as search engines will

Another little tip is to put key search terms into your website as search engines will analyze the number of words that are relevant. This, by no means, gives you permission to write anything for your dog toy website as long as it has the words “dog toy” in every single article at least 50 times! You should never sacrifice good content for insurmountable amounts of links. Make sure your writing is concise.

Have The Links Be Relevant

In displaying your content, a “click here” link is irrelevant. Instead, put in key search terms into your content. Think about what you would normally search for, would you use the words “best dog toys” or “what are the best dog toys?” Think about how you search the Internet and apply that thinking to your content.

Use “Alt Tags”

Short for “alternative text descriptions,” this is another way to generate traffic. If you are an e-commerce business, directing this type of query to an eCommerce SEO consultant will give you a lot more detail in what you need to do to generate more traffic in relation to these types of tags.

Be Up To Date

Updating your content on a regular basis will be another tool to put you up the search engine rankings. Search engines assess how regular a site is maintained and updated, so if you had an old Myspace web page, it is very likely it will be very, very far down the list!

Being up to date in trends is something you may have noticed on social media, and it is incredibly relevant for your website to be on the first few pages of Google. Make sure that your content is always relevant and fresh. By keeping your ear to the ground, you will be leading the charge instead of following the herd when it comes to business.

Tech Is Making Real Estate Investing Uncertain, And Investors Don’t Have A Clue

File:Interior View of the Additive Manufacturing Integrated Energy (Amie) 3D-Printed House.jpg

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At its root, real estate investing works something like this: an investor takes a pot of money, invests it in a building, and then hopes that the building will go up in value, either so they can sell it for a higher price later on or charge a higher rent. All of the derivatives in the housing market ultimately come back to this basic equation. If the cost of housing goes up, the derivatives go up too, and investors win.

But there’s a problem. Despite the best efforts of governments and special interests to restrict the building of new homes to bump up house prices, technology is forcing the cost of housing down, and its impact is going to be profound. Lower cost housing could potentially mean that investors lose out, especially if they think that house prices can only rise from here on in.

Here are some examples of the technology transforming the real estate sector, and how investors don’t have a clue.

3D Printed Buildings

Eric Schmidt, president of Google and technologist recently spoke at a forum in California on technology. He pointed out that 3D printing is a lot more advanced than most people realize, and soon it’ll be printing out houses. A regular house, he said, takes about 18 months to construct, requires an enormous amount of manpower, and is damaging to the environment.

But a house built using 3D printing can be printed out in a day – and to a much higher build quality to boot. Schmidt pointed out that these building methods would reduce the price of housing close to the cost of the raw materials, fundamentally transforming the construction sector in ways we can’t really imagine.

Regular real estate investors should be worried. When this technology really gets going – and it will – they will quickly find the price of their assets falling, all thanks to the incredibly cheap way in which houses can be constructed.

Because 3D printed houses will be of higher quality than regular homes, they’ll act as a pull factor in the market, turning buyers off lower-quality “old-build” homes. As prices go down, investors will suffer.Some advice? Get on the 3D printing train early.

Home Made In Factories

Since 2011, the number of manufactured homes has been on the rise. Far from seeing mobile homes as substandard, people now view them in a far more favorable light. Like the 3D printed homes of tomorrow, they’re customizable and higher-quality than most currently-available brick-and-mortar builds.

Investors need to watch out. Again, we’re in a trend here: more and more people are opting for mobile homes that keep the elements out and provide the space they want at a much lower price. Rather than investing in regular construction companies, there’s an argument to be made that investing in home manufacturing companies is the way to go.

After all, they are the ones with the most experience of the factory environment, and they are the people who will most likely push technology forward in the future. It’s far easier to integrate a home into a smart city in a factory than it is to do using traditional building methods.

Choosing The Right Tech For Your Business

Technology in the hands of businessmen

Businesses are constantly being told that they need to make the most of the tech in order to do good business. Of course, this is very true. But, it’s not exactly helpful when you don’t know what technology you need to pick up. There are loads of options for most jobs, which makes it even harder to make a decision.

So, to help you out, this post will go through of the essential tech investments that a new business should make.

A businesses website says a lot about the business. Without a site that looks and feel good, it will be very hard to get customers or make sales. So, you need to make sure that your website looks good. This is where the first technology comes in; HTML5.

Over the last couple of years, HTML5 has been rolled out and is now supported by all major web browsers. This means that it’s something that every website should be taking advantage of. If you don’t, you could find yourself with a website that looks old and dulls.

This means that it’s something that every website should be taking advantage of. If you don’t, you could find yourself with a website that looks old and dulls. HTML5 has added loads of options to a web designer. Nowadays, it’s much easier to create dynamic and fancy web pages with animations and full-screen video background, than it ever has been before.

Along with beautiful design, a website should also be secure. This is even if you don’t take any of their details. Securing a site with SSL is easy, though. You just have to buy a certificate from your domain host.

Once you’ve done this, your site will be protected against loads of different threats.If you do take payments, through, you need to be even more careful. Trying to take payments yourself will be nearly impossible. Instead, you need to use a secure gateway to make the sales.

Once you’ve done this, your site will be protected against loads of different threats.If you do take payments, through, you need to be even more careful. Trying to take payments yourself will be nearly impossible. Instead, you need to use a secure gateway to make the sales. Options like Braintree can be seamlessly added to your website, without too much work.

A lot of business take payments, but not with their website. For stores that have to take money, you can also use a payment gateway. But, you can use it with a till number and card reader. A lot of services that will allow you to have an online store will also work for a physical store.

So, if you need both, this sort of product could be perfect for you. If you only have a store, you still need a secure way for customers to pay. If you’d rather not use a card reader, though, you still have other options. A lot of companies have started integrating payment methods into mobile phones.

As these are gaining popularity, more and more people are using them. This could be a technology worth looking into, as it’s only getting bigger and bigger. In fact, any phone with NFC can perform this job. And, most modern phones have NFC.

When it comes to tech in the office, there are some clear winners. A lot of office software companies have switched their focus to collaboration, in recent years. This move has led to the creation of some really good services. Products like Office 365 for Business can handle nearly all of your business’ IT needs while allowing additional features.

With a service like this, you can have people work on the same documents. Share, without having to walk across the office. And, you can even have your staff all on their own social media website. This sort of technology can be great for a business.

But, it can be hard to set up and manage. So, you might need the help of a business IT support company. They will be able to help you choose the best options for your business, and also help you get everything running.

There are some pieces of software that no business should live without. Even if you work completely alone, you should always use accounting software. In most places, self-employed people have to deal with their own taxes.

And, so do businesses. So, you need to keep a record of what you earn, to pay taxes correctly. Accounting software can make this much easier, though. Most can calculate your taxes for you, and some can even make the payment for you.

Hopefully, this will inspire you to start picking up more tech within your business. This sort of work is a great way to make sure that your business is performing to its level best. While setting up new systems, you have a way to make sure that everything is being done correctly.