If you’ve ever wanted to get onto the property ladder, then you may have heard of all the horror stories and troubles that people encounter. Estate agents will try to milk all the money they can from you, potential tenants and buyers will pull out at the last minute, and something will always delay your transactions. To save you from being drowned under by the cutthroat competition, here’s a collection of tips that you would be wise to follow.
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Hire a Professional Photographer
You probably don’t know anything about taking good photos, so hire someone that does. Hire a freelance photographer in your area to snap up some eye-catching photos of your properties and watch the clients fly in.
Hire a Professional Web Designer
You also probably don’t know anything about web design. Hire someone to make a simple but effective website. Make sure it’s compatible with smart devices and that you have a map widget embedded so that your potential clients have a way to visualize the area.
Set Up Social Media
Not having a social media account is suicide in the modern age. You need to connect to large networks such as Twitter and Facebook so that you have an avenue to interact with users and promote properties. An online presence is crucial, and it all starts with social media.
Observe the Competition
You won’t survive if you don’t size up the competition. Observe them, take notes from them, and always prevent them from encroaching on your territory. Are they using a sneaky advertising method? Did they make a mistake you can capitalize on? Knowing your enemy is just half the battle.
Know the Hotspots
You need to understand every inch of the area that you’re in. There are fairly unknown areas such as http://linkhornplaceapts.com/ in Virginia Beach. Know your area, know the hotspots, and know what properties to invest in before your competition gets it.
Sharing Is Key
Make sure that your property is viewable online and has plenty of social media sharing widgets. Even if the viewer isn’t interested in the property, they might just share it online to their social media followers and friends.
Get yourself out there. You need to let people know you mean business, so make sure you’re advertising aggressively (don’t be a nuisance though) and make sure you have contact details everywhere so people know how to get in touch.
Get aggressive with your advertisements. Use social media, use local newspapers, use flyers, use everything. If there’s a medium where you haven’t advertised yet, then invest in that too. Home buyers are everywhere, and you need to be everywhere to catch their eye.
If someone just gave me a huge sum of money for a home, I’d call them my friend. It’s tough buying and selling homes, so keep in touch with your buyers and make sure you stay friendly with them. Send them little presents and Christmas cards. You’ll be surprised how happy they’ll be, and they’ll likely tell all their friends about that friendly realtor who sends them Christmas cards.