Small business sometimes has trouble getting more customers. A lot of people will jump to conclusions about why this is. Perhaps their product isn’t of the same technological level as their more advanced competitors. Maybe they haven’t been able to sell their services as cheaply as they’d like to due to high overhead costs. And, more likely, there’s always the possibility that their marketing hasn’t been strong enough. People can’t buy from you if they don’t know you exist!
But a lot of the time, it’s actually none of those things. At least not directly, small businesses often have trouble getting sales because they have trouble getting people to trust them. When you’re not as established as others, you’re not going to seem as trustworthy! It’s one of the cruel (though understandable) realities of business.
So how can you get your small business to inspire trust within would-be customers? Here are a few tips.
The aforementioned lack of advertising can actually affect this issue in a big way. After all, marketing is what gets people to notice you. Even if someone doesn’t buy from you directly on the basis of an advert, that advert will remain with them on some level. When they stumble upon your business in the future, they’ll remember seeing you advertised. And if the advert was on a platform they trust, then they’re more likely to trust your business!
Nothing destroys trust in a company quite as much as negative customer feedback. And if you don’t have any feedback online, then you may think that you’re exempt from such a problem. But having no feedback is like having no credit history. The people you want to impress don’t have any history to refer to, so they’re not going to know if they can trust you! You want to build up a portfolio of good customer feedback. Display it on your website. Encourage customers to leave feedback on independent review websites, too.
Better contact details
This is where a lot of really small, at-home businesses suffer. Their business address and contact details are personal or residential. So people are less likely to trust the business. You simply don’t look that professional, or established, or any of those “serious” words. Thankfully, this can be tackled quite easily. You can look into virtual addresses that allow you to appear to be in an affluent city. You can also look into getting a mobile landline number that helps with the appearance of your telephonic contact details.
Friendliness and smarts
If your business doesn’t feel very warm, then people are going to back away from it. Your business should appear knowledgeable and friendly. Your website is key to getting this across. One of best things you can do is get a blog on your website. This allows you to share your expertise in your field, as well as show a funnier, more human side. You’d be surprised how much this can help when it comes to inspiring trust in people you’re trying to convert into customers!