Looking To Make a Name in Marketing? You Need These Skills

Marketing.jpgWith the right skills, you could make a fortune as a marketer. The reason for this is obvious. Every company needs marketing. It doesn’t matter whether there’s already a customer base or if the product has massive commercial viability. It still needs to be marketed and promoted if the business wants it to sell. We can look at Hollywood as a fascinating example of this.

You would think that based on the consumer awareness of superhero movies Disney, WB and Fox no longer need to market them. Every year marketing costs for big superhero blockbusters cost at least two hundred million.

Often the same price as the budget of making the film and this is why films routinely need to break one billion to be seen as box office hits. What does this mean for you as a marketer? Quite simply business will be booming if you have the right skills set.

Online Marketing

It should come as no surprise that you need to know your way around online forms of marketing. If you don’t know what SEO stands for, we suggest you learn. It’s not just about SEO though because you also need to know how to design a website.

SEO will get customers to the client’s website but what happens then? If the site is attractive, they will stick around, and they might make a purchase. If it isn’t or it’s difficult to navigate, they’ll quickly click away in search of something better. To succeed as a marketer, you need to know what makes a web design a success. A-B testing is going to help, but the best marketers know without trial stages.

You should also be looking at social media. Social media is quickly becoming the primary source of marketing online. From Facebook to Instagram, it’s easy to make an impression with customers through the use of social media.

You can deliver colorful; content filled campaigns that they really respond to. Of course, you need to know what makes content effective. Many marketers profess that the way to produce effective content is to base it around a story.

Offline Skills

If you think online marketing is all you need, you’re clearly not aware of how the housing market works. An estate agent is at the most basic level, a marketer. They are attempting to market a house in a way that makes people want to buy. They are promoting it, and you would be forgiven for thinking most of this promotion happens online.

It’s not the case at all. Only 25 percent of housing promotion occurs online. The rest is completed through offline techniques such as handing out fliers and brochures. You can learn how to create fantastic marketing materials like this by taking Adobe Illustrator classes. There, you’ll learn what makes a great brochure or flyer and how to create one.

Customer Interaction

Lastly, you need to have the skills necessary to interact and engage with your clients. It sounds easy, and that’s because it is. It’s easy to talk to customers and communicate with them online. The tricky part is convincing them they need your services.

You need to know how to sell who you are and what you can offer in a way that means they can’t refuse. That’s all about attitude, charisma and of course, confidence.

 

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