Calculated Risk-Taking: How the Experts Do It


Anyone who goes into business themselves agrees to take on a lot of risks. No longer can you lean on your company or your boss to get you out of a sticky situation.

Everything is in your hands, and you’ll be tasked with plenty of risky decisions from now on.

What separates the top business experts from the amateurs is knowing how to take calculated risks. More often than not, this will lead to success rather than failure.

So, how do they do it?

Let’s find out.


1. Evaluate Every Opportunity With A ‘What If?’ Attitude

It’s tempting to jump at every opportunity that presents itself, especially if you’re just starting out. Being able to stay rational and analyze it properly is crucial, however.

You need to look at every potential avenue and ask whether there are any pitfalls that might present themselves.

A good business owner learns when to say “no,” even when the opportunity seems like a great one.


2. Don’t Rely On One Success

If you’ve found a product or a service that is suiting you well, you’re off to a great start. However, the best business owners out there don’t rest on their laurels. Look at Apple, for example.

They’ve had numerous successes like the iPod and iPhone. They didn’t stop there, adding the iPad and even the Apple Watch in recent years. Having numerous avenues of success means that, you won’t suffer if one area goes wrong.


3. Stick To Your Values

You might find a great opportunity presenting itself, but it doesn’t match your company’s values. Drop it. As profitable as it could potentially be, it could also ruin your company entirely.

You don’t want to find yourself in way over your head, alienating your existing customers and clouding your overall vision. You retain those values for a reason; don’t forget that.


4. Evaluate the Support You Need

Every business owner needs support. If you become a franchise owner, you’ll often get it in spades. But, if you start on your own, your avenues of support will be severely lacking. Before you go taking a huge risk, you need to identify the problems you’re going to face.

How much time do you need to carry out a new project? Do you have the staff? Are you capable of handling something this major? Those are all important questions, and they need to be asked before you commit.


5. Understand the Market

It shouldn’t come as a surprise to anyone that experts take risks based on as much information as they can get their hands on.

Understanding the market means keeping up to date on a daily basis with current trends and happenings.

It’s the only way of knowing whether your new path is going to be a profitable one or a total failure. If you’re not willing to do this, why are you in the business in the first place? If you’re passionate about what you’re doing, this won’t seem like a chore.

By taking calculated risks, you’ll have a greater chance of success. Good luck!


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